DietAssist issues advice on how to survive pancake day.

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Worry less about what you do pancake day and more about what you do the other 364 days of the year, says DietAssist

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Worry less about what you do pancake day and more about what you do the other 364 days of the year.

That way, you won’t let one day spiral into the end of your diet.

Today is Shrove Tuesday, also known as ‘pancake day’ - a day which dieters usually love and loath in equal measure.

According to advice issued today by DietAssist, who help people take control of their cravings so that slimming becomes easier and more successful, pancake day is a difficult time for many dieters.

Spokeman for DietAssist, Rob Woodgate, says, “Pancake day can be a major source of internal conflict. Your head wants to stay strong on your diet, but your heart craves a pancake or two. This type of internal conflict is actually pretty common. Think of how many times you’ve found yourself ‘in two minds’ about something.”

According to DietAssist, internal conflict happens because the brain has two main parts: a conscious thinking part and an emotional automatic part. The thinking part can be thought of as ‘the head’ and the emotional part as ‘the heart’.

The emotional part of your brain wants works according to something called the ‘Pleasure Principle’, that is, it seeks to move towards pleasure and keep away from danger.

For many people, pancakes not only carry the pleasure of their favourite topping, but also an emotional connection to the pancake days of childhood.

“Our emotional mind craves the feelings of safety and love of that special family time, even if that is a ‘rose tinted’ view of reality”, says Woodgate, “and these feelings can be a powerful motivator to the emotional part of your mind, which is why you can get those severe pancake cravings."

"Days like pancake day can be hugely demotivating for people, especially if they feel they have given in to cravings or failed their diet. Our advice is to worry less about what you do pancake day and more about what you do the other 364 days of the year. That way, you won’t let one day spiral into the end of your diet.”

The DietAssist Programme helps people who want to lose weight, but who find dieting hard work. It teaches people how to take control of their cravings so that slimming becomes easier and more successful.

DietAssist strengthens motivation and resolve and creates the optimum psychological state for dieting, and it works alongside any weight loss programme or sensible eating plan.

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