London, United Kingdom (PRWEB) February 12, 2013
TSL Marketing is today announcing the launch of a new lead generation service for business to business companies based on social media marketing.
The service, known as "RelSell", utilises multiple social media platforms to develop relationships with potential buyers over time, ultimately positioning TSL's clients for a sales opportunity.
Even though social media marketing has become hugely popular for business-to-consumer companies in recent years, business-to-business companies have struggled to find effective ways to use it to drive business.
Since it's inception in 1999, TSL Marketing has proven itself to be one of the most innovative lead generation companies, constantly seeking new ways to help clients build their sales pipeline. This new service continues TSL's focus on innovative lead generation campaigns, leveraging the best in social media technologies.
RelSell derives its name from "Relationship Selling". The lead generation goal is to use social media to firstly establish relationships with new contacts at new or existing accounts. By linking social media with content marketing tactics, a relationship is built over time, until eventually contacts are converted into sales opportunities (sales leads). TSL has found this methodology to also lead to much higher lead-to-sale conversion rates, as Clients have much higher credibility and trust with Buyers by the time a sales opportunity is engaged.
Further information: http://www.tslmarketing.co.uk