Washington, DC (PRWEB) February 13, 2013
The Association for Enterprise Opportunity (AEO) says Daymond John, FUBU founder and CEO and “Shark Tank” star will share his personal microbusiness journey at its 2013 National Conference in St. Louis, Mo.
John, who is a much sought after branding expert, and the author of two best-selling books, will sit with Connie Evans, AEO president and CEO, for a live one-on-one interview at AEO’s Annual Awards Luncheon on Wednesday, May, 8, 2013.
“AEO is thrilled that Mr. John has agreed to be our special guest during our National Conference. He is a great beacon for entrepreneurs, and we are intrigued by his microbusiness story. Our conference attendees will greatly value, and appreciate, hearing his expertise,” says Evans.
John rose to global fashion fame after launching the iconic lifestyle brand FUBU, and is now a star on ABC’s “Shark Tank.”
AEO’s National Conference is an annual gathering of diverse microbusiness champions from across the United States. Attendees will include financial-service providers, business-services providers, trusted advisors to entrepreneurs, and entrepreneurship educators. Previous conference speakers include SBA Administrator Karen Mills, Grameen Bank founder and Nobel Laureate Muhammad Yunus, and then-first lady Hillary Clinton.
Of America’s small business enterprises, 90 percent are microbusinesses, those with five or fewer employees. As the voice of the microbusiness industry, AEO works through national initiatives, thought-leadership and advocacy to help America’s Main Street microbusinesses access the capital and resources they need for long-term success.
“America’s Main Street microbusinesses add immeasurable value to their local communities by stimulating their local economies and creating jobs; and we know that if one in three Main Street microbusinesses hired one additional employee the country would reach full employment. Main Street USA is lined with powerful job-creation agents — microbusinesses. It is critical to equip them for success so that they can grow and hire,” Evans says.
John, who expanded his once microbusiness into a global enterprise, will share lessons he learned along the way.
Says John, “I understand the unique challenges that microbusiness owners often encounter, and feel it is vital that we highlight the tremendous value these enterprises add to the nation’s economic and employment health. This is a welcomed opportunity to support the microbusiness industry by giving conference attendees a glimpse into my experiences as an entrepreneur.”
Learn More about the 2013 AEO National Conference at http://www.microbusinessconference.org.
AEO National Conference Tracks
Track One: Mission, Money, Markets, Oh My!
Track Two: Accelerating Business Success
Track Three: Promoting Local Food Security for Jobs and Microbusiness
Track Four: The Executive View
AEO is the national nonprofit organization and business trade association representing the U.S. microbusiness development industry. Its 400-plus member and partner organizations provide training and resources to entrepreneurs across the United States. Learn more at http://www.aeoworks.org.
Founder & CEO of FUBU
Star of ABC’s Shark Tank
CEO of Shark Branding, marketing consulting agency
An entrepreneur in every sense of the word, Daymond John has come a long way from taking out a $100,000 mortgage on his mother’s house and starting his operation in the basement. He later turned the entire house into a factory with the refinance money. John is CEO and Founder of FUBU, a much-celebrated global lifestyle brand, and a pioneer in the fashion industry with over $6 billion in product sales. He is an award-winning entrepreneur, and he has received over 35 awards including the Brandweek Marketer of the Year, Advertising Age Marketing 1000 Award for Outstanding Ad Campaign, and Ernst & Young’s New York Entrepreneur of the Year Award.
His marketing strategies and ability to build successful brands has made him a highly influential consultant and motivational speaker today. His marketing firm Shark Branding offers advice on how to effectively communicate to consumers through innovative means and connects brands with the world’s top celebrities for everything from endorsements to product extensions. John is also an author of two best-selling books Display of Power and The Brand Within. In 2009, he joined the cast of ABC entrepreneurial business show the Shark Tank by acclaimed producer Mark Burnett. Millions of weekly viewers tune into the show as John demonstrates his marketing prowess and entrepreneurial insights.