The goal is a synergy between comedians and the website, using social media to drive new traffic and exposure in both directions. Many comedians must engage in self-promotion; this website is designed to facilitate that process.
(PRWEB) February 25, 2013
Stand Up NY has reinvented their website with new functionality designed to transform the site from a source for local club information to an international destination for comedy. The innovative new redesign offers interactivity via social media channels such as Twitter and YouTube, including their Tweet For a Spot contest, which encourages up-and-coming comics to compete on Twitter for a chance to appear on stage at Stand Up NY, through creative tweets and reaching out to their fans for support. The website will also feature a new video section, What Did You Miss at SUNY Last Night? This features recordings of previous shows, to increase fan engagement – not just in NYC but around the world, and the opportunity for local visitors and New York City tourists to leave Facebook comments. This New York comedy club intends to create value for people unfamiliar with Stand Up NY by combining the Twitter and YouTube strategies with comedians’ biographies, blog articles and other content.
“We’re very excited about this new design. The club has grown from a local hangout to a popular destination for tourists in recent years and now we’re taking the next step and reaching out to people abroad using this engaging new technology,” said club co-owner, Dani Zoldan.
In addition to growing a new audience of comedy fans, Stand Up NY is looking to engage comics at all levels to encourage them to participate in the social interaction of the website. The goal is a synergy between comedians and the website, using social media to drive new traffic and exposure in both directions. Many comedians must engage in self-promotion; this website is designed to facilitate that process. Famous comedian, Louis C.K., was able to market his new album, Live at the Beacon Theater, through the social bookmarking resource, Reddit, which allows fans to ask its users anything. The Huffington Post reported that the album made over $1million dollars, with only a $5 cost to download, and marketed solely with free exposure on Reddit.
“Social media sites like Twitter, Facebook and YouTube have become a valuable resource for the entertainment industry. We’ve utilized all three in an engaging new website at a level currently unmatched in the industry.,” says the website strategist, Dennis Consorte of Consorte Marketing.
About Us: Stand Up NY opened its doors in 1986. It was a popular platform for well-known comedians to break into the industry, including: John Stewart, Chris Rock, and Jerry Seinfeld. Every night of the week the stage is filled with comics who have been on Comedy Central, HBO, NBC, ABC, and CBS. The location also holds auditions for comedy show producers such as The Late Show, Late night with Conan O’Brien, and The Tonight Show with Jay Leno.