"Change A Band, Change A Life” With Speidel – An Easy To Keep New Year’s Resolution

Speidel Empowers Consumers to Make a Difference for America’s Armed Forces All Year Long.

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“We are very grateful for our troops and all they do for our country, and are honored to be helping to change the lives of so many members of military and their families who are experiencing hardship,” said Gennaro Cerce, co-owner of Speidel.

Cranston, RI (PRWEB) February 15, 2013

Every January millions of Americans begin the New Year by making heartfelt resolutions to help people in need. Despite their good intentions, 92 percent of people don’t succeed, according to a recent study released by the University of Scranton’s Journal of Clinical Psychology. This year, however, with Speidel, the world’s number one recognized brand of watchbands and identification bracelets, it’s easy for consumers to make resolutions they can keep and make a profound difference in the lives of America’s armed forces.

Through its Change A Band, Change A Life™ corporate giving program, Speidel is donating a portion of the proceeds from any Speidel product sold throughout 2013 - from its signature “Twist-O-Flex®” watchband, to Speidel ID’s® and My First ID’s® that can be engraved with a special message, to its Medilog® Medical Alert bracelets, traditional and contemporary watches and more - to Operation Homefront. A Charity Navigator 4-star rated, national nonprofit, Operation Homefront provides critically needed support, emergency assistance and financial aid directly to members of the American armed forces and their families.

“We are very grateful for our troops and all they do for our country, and are honored to be helping to change the lives of so many members of military and their families who are experiencing hardship,” said Gennaro Cerce, co-owner of Speidel. “Every time a customer buys any Speidel product they can be proud to know that their purchase is making a difference in someone’s life.”

Speidel has donated $25,000 to Operation Homefront already this year and invites consumers to join them and resolve to “Change A Band, Change A Life” for as many people as possible.

“It is important for us to make products that not only provide style and quality, but are also meaningful, serve a greater purpose, and give our consumers an opportunity to become involved alongside us,” said Lynn-Marie Cerce, co-owner of Speidel. “We know that together we will make 2013 better for thousands of military members and their families.”

Speidel watches and accessories are available at high end jewelry stores and mass merchants across the United States. To find your nearest retailer, please visit, http://www.Speidel.com.

About Speidel
Since 1904, vintage American brand Speidel has been renowned for its innovative designs, operational excellence, and passion for customer service. The #1 recognized brand in the world of watchbands and identification bracelets, Speidel offers a variety of products including the company’s signature “Twist-O-Flex®” watchband, Speidel Identification Bracelets (Speidel ID’s®, My First ID®) and Medical Alert bracelets (Medilog®), as well as beautifully crafted traditional and contemporary timepieces. Speidel can be found at both exclusive independent jewelers and well known mass retailers across the U.S., as well as at http://www.Speidel.com, on Facebook and Twitter.


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