URAC Announces Recipients of the 2012 Acknowledgement of Excellence in Hospital Website Transparency

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Hospitals acknowledged for actively promoting transparency of quality measures in a manner that is useful and user-friendly for consumers.

Excellence in Hospital Website Transparency Program

URAC announced today the recipients of the 2012 Acknowledgement of Excellence in Hospital Website Transparency, presented in conjunction with The Leapfrog Group. The Acknowledgement comes as part of an overall Excellence in Hospital Website Transparency Awards Program, which identifies outstanding hospital websites promoting transparency of safety and quality measures in a manner that is useful and user-friendly for consumers. All hospitals who publically report their Leapfrog Hospital Survey results were eligible.

“These awards are a unique celebration of hospitals that show initiative in protecting consumers through transparency and quality reporting. It is encouraging to see so many hospitals that have implemented leading initiatives in an effort to make a difference in the lives of the consumers they serve,” said John D. Jones, URAC Chairman of the Board.

The Acknowledgement of Excellence in Hospital Website Transparency is an evaluation of a hospital’s overall website transparency including elements related to design, credibility, literacy and connectivity. This Acknowledgement is based on a set of objective criteria established in accordance with the National Quality Forum’s guidelines for consumer-focused, Internet-based public reporting of health performance data as well as the Model Public Report Elements prepared for the Agency for Healthcare Research and Quality (AHRQ) and other research-based criteria. All hospitals applying and qualifying for the Acknowledgement were eligible to apply for the Best Practices in Hospital Website Transparency Award. Winners of this award will be announced at a later date.

Seven hospitals received the 2012 Acknowledgement of Excellence in Hospital Website Transparency, with two of those hospitals also receiving a Distinction with Honors for their outstanding work in hospital website transparency:

  •     Adventist Medical Center
  •     Cincinnati Children's Hospital Medical Center
  •     Emerson Hospital
  •     Hunterdon Medical Center (distinction with honors)
  •     Mercy Regional Medical Center
  •     Northwestern Memorial Hospital (distinction with honors)
  •     Southern Ohio Medical Center

Hospitals receiving this Acknowledgement will be identifiable by the award seal on the hospital website. More information about the awards program can be found at https://www.urac.org/hospitalwebsiteawards/.

About URAC
URAC is an independent, nonprofit organization that promotes health care quality through its accreditation, education and measurement programs. The URAC Health Web Site Accreditation program outlines a framework of best practices that address the operational policies and procedures necessary for quality online operations, and ensures the quality of health care information for consumers. URAC offers a wide range of quality benchmarking programs and services that keep pace with the rapid changes in the health care system and provide a symbol of excellence for organizations to validate their commitment to quality and accountability. Through its broad-based governance structure and an inclusive standards development process, URAC ensures that all stakeholders are represented in establishing meaningful quality measures for the entire health care industry.

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Jessica Lutz
URAC
(202) 326-3967
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