Demand Metric Launches DM University

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Practical, online marketing training delivered on-demand

Demand Metric, a marketing advisory firm, has launched DM University to offer practical, online marketing training on-demand. DM University course and workshop offerings are free to Demand Metric Analyst, Executive and Team members, and are available for purchase by anyone else.

Since it was founded in 2006, Demand Metric has been a source of practical resources for marketing professionals. Initially these were in the form of tools and templates available for download through a membership. Since then, the resources Demand Metric offers has expanded significantly in type and number, particularly during the past 12 months. Today, Demand Metric serves over 26,000 members whose needs drive the development of Demand Metric marketing resources, including today’s launch of DM University.

DM University represents the newest and most in-depth resource developed to meet member needs. The current offerings include:

  • Training courses: In depth curriculums built on Demand Metric tools, templates and methodologies. These courses equip a student to execute a marketing task or function, include assessments to gauge learning and provide a certificate of completion.
  • Workshops: 30-60-minute examinations of marketing topics from a “how-to” perspective.

“The launch of DM University is a natural evolution of Demand Metric resources,” says John Follett, Chief Marketing Officer at Demand Metric. “The marketing tools and templates we offer have long appealed to experienced marketers for the productivity benefits they provide. As more business professionals discover Demand Metric tools and templates, we saw a need to provide more sophisticated resources. Last year, we launched a series of methodologies that provide a blueprint for the use of our tools, templates and best practices to accomplish things like marketing strategy, marketing communications, content marketing or social media. Now, we’re building online, on-demand training courses that go even deeper in helping our members execute marketing strategy. As with all of our resources, the emphasis is on the practical. Our curriculum is designed to help people do their jobs better, not just teach concepts.”

Featured Training Course
The featured training course for the launch of DM University is “Creating a Marketing Communications Plan”, an online, on-demand course based upon the popular Demand Metric marketing communications plan methodology.

The goal of this training course is to teach organizations a method for creating and executing a marketing communications plan that is aligned with the organization’s marketing strategy. The course covers the following six stages of developing and executing a marketing communications (marcomm) plan:

  • Strategy & Environment
  • Audience
  • Objectives
  • Messages
  • Channels
  • Budget & Measurement

At the end of each stage, students are given a short assessment to test their retention of the concepts that were taught. Students earn a certificate for successful course completion.

To view all the offerings available through DM University, please visit:

Pricing and Availability
The DM University courses, workshops and webinars are available now and are free for Demand Metric Analyst, Executive and Team members. Basic, Pro and Premium members or non-members can purchase course offerings through the Demand Metric Store or upgrade their membership to gain access to them.

About Demand Metric
Founded in 2006, Demand Metric is an advisory firm serving a membership community of over 26,000 Marketing professionals and consultants in 75 countries with access to consulting methodologies, advisory services, a library of over 500 premium marketing tools and templates. These tools allow Demand Metric members to plan more efficiently and effectively, and answer the difficult questions about their work with authority and conviction. Demand Metric tools enable members to complete marketing projects more quickly and with greater confidence, boosting the respect of the marketing team and making it easier to justify resources the team needs to succeed.

Demand Metric members range from start-ups to consulting firms to members of the Global 1000. To learn more about Demand Metric, please visit:

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Jerry Rackley

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