Livefyre Grows Executive Team as it Focuses on New Markets and Expanded Social Product Offerings

Kristin Hersant joins Livefyre as VP of Marketing to strengthen the company's enterprise leadership position

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San Francisco, CA (PRWEB) February 12, 2013

Livefyre, the leading provider of real-time social software, today named Kristin Hersant as VP of Marketing. In this role, Hersant will oversee Livefyre’s marketing strategy, focusing on branding, lead generation and sales marketing initiatives for the enterprise software company.    

Hersant’s appointment follows Livefyre’s February 6th announcement of the company’s series C financing of $15 million. This investment is being used to strengthen the company’s social product offering, with a focus on second screen and mobile as part of its product suite. With this growth, Livefyre continues its leadership position as the leading real-time social software provider for media companies, offering live chats, live blogs, comments and social media curation, while also expanding its reach as a social infrastructure for other businesses and brands.

Previously, Hersant served as VP of Marketing for the social platform Echo, where she oversaw all branding, awareness and sales enablement initiatives for the company while overseeing its lead generation activities. Prior to Echo, Hersant was VP of Corporate Marketing for the email and social media marketing provider StrongMail, where she spearheaded the growth of the startup to one of the top providers of interactive marketing solutions. With nearly 17 years of experience in integrated marketing roles, she has also held positions with Mindjet, L90, Better Brand Management, Featurecast and Buzz Magazine. Hersant received her bachelor’s of history at University of California, Los Angeles.

Livefyre founder and CEO Jordan Kretchmer commented, “Kristin’s background and expertise in social and technology marketing is a perfect fit for Livefyre. Her experience building brands and creating opportunities in new markets will further strengthen Livefyre’s reach as we continue to drive towards our mission of making the entire web social and real-time.”

“As brands look to evolve their customer engagement strategies to become more social, Livefyre is uniquely positioned to deliver on this exciting new trend,” said Hersant. “Livefyre is helping some of the world’s leading media companies infuse social into their websites and mobile apps in a way that drives meaningful business results. I look forward to building on that success.”

About Livefyre
Livefyre is the leading provider of real-time social software for businesses, brands, events and media companies.

Founded in 2009 in San Francisco, California, Livefyre provides content creators with the tools and platforms they need to cultivate passionate and engaging user communities. Its customers include FOX News, CBS, Dow Jones, AOL, and thousands of others.

From real-time conversations to social interaction, Livefyre is the best platform for online social content. For more information, visit http://www.livefyre.com.

Media Contact:
Colleen McMillen
Livefyre
415-800-0897
Colleen(at)livefyre(dot)com


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