Our single global marketing function has been built to deliver an effective and balanced customer lifecycle approach and this award is testament to the success of this strategy.
Oxford, UK (PRWEB UK) 12 February 2013
RS Components (RS), the trading brand of Electrocomponents plc (LSE:ECM), the world’s leading high service distributor of electronics and maintenance products, has won ‘Best use of email marketing’ at the Marketing Week Data Strategy Awards 2013. RS triumphed over other shortlisted companies such as Argos, Thomson and Three, with its sophisticated automated marketing platform.
Keith Reville, Global Marketing Director at Electrocomponents, said: “We are thrilled to have won this award, particularly against such strong competition. Our single global marketing function has been built to deliver an effective and balanced customer lifecycle approach and this award is testament to the success of this strategy. We believe in eCommerce with a human touch and aim to continuously enhance the experience of our one million plus customers across the world.”
The award was presented to the company for its success in creating a unique segmentation process enabling highly sophisticated email marketing, including dynamic content in the recipients’ local language (12 languages in total). By increasing the relevancy and sensitivity of communication based on customers’ lifecycle position and key behavioural triggers, RS has improved customer engagement significantly and increased the number of first-time purchasers returning within 30 days by 500%. This fully automated process has also resulted in an ROI of 170:1.
About RS Components
RS Components and Allied Electronics are the trading brands of Electrocomponents plc, the world’s leading high service distributor of electronics and maintenance products. With operations in 32 countries, we offer more than 550,000 products through the internet, catalogues and at trade counters to over one million customers, shipping around 44,000 parcels a day. Our products, sourced from 2,500 leading suppliers, include electronics, automation and control, test and measurement, electrical and mechanical components.
Electrocomponents is listed on the London Stock Exchange and in the last financial year ended 31 March 2012 had revenues of £1.27bn.
For more information, please visit the website at http://www.rs-components.com.
Further information is available via these links:
RS Components on Linkedin