Technology Partnership Set to Trigger Social Selling Opportunities

nShop set to leverage buying power of social communities

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Columbus, OH (PRWEB) February 12, 2013

nChannel and ZoopShop, Inc. announce their partnership to provide a new storefront publishing platform, nShop. This exciting new cloud service will enable companies with the unique ability to post individual items for sale to a retailer’s social communities such as Facebook and Twitter with integrated inventory synchronization and shopping cart capabilities.

The ZoopShop platform today provides an affordable ecommerce storefront with powerful features that enables subscribers to "post" an item to their social network. Members of the social community can purchase the item from the post using ZoopShop's integrated shopping cart features. nShop, powered by nChannel, will give customers the ability to use their existing ecommerce, point of sale or business systems to syndicate items to the ZoopShop platform. As customers place orders on ZoopShop or through a social network, orders will be collected in users system of choice.

“In addition to driving customer traffic to a storefront, retailers will place storefronts wherever they have customer traffic," said Lester Chee, CEO of ZoopShop, Inc. "We believe one of the most attractive features of this model is the multiplier effect will see from social media traffic. Companies that have spent a significant amount of time attracting followers can now target immediate sales opportunities to them. Buyers can not only purchase the item posted by clicking the buy now button - they can also share them across their own social network to other potential buyers."

ZoopShop and nChannel will launch nShop at Microsoft Convergence 2013 where interested companies can sign up for free beta accounts. Any web page, such as a blog, that publishes feeds from Twitter or Facebook communities will provide visibility to posted items which can be purchased on the spot. Affiliate programs are planned to launch in Summer of 2013 so that content owners can further leverage sales from social communities.

"nShop will give nChannel customers the ability to extend their selling channels to the Twitter and Facebook communities they've worked so hard to build," said Steve Weber, CEO of nChannel. An online store that acts as a post is a novel concept we haven't seen in the market yet - and one we believe will be embraced by companies that sell through online or tradition selling channels. ZoopShop's creative team has crafted a means for companies capture their followers - and their follower's followers. We are thrilled to be able to bring this exciting new capability to the Microsoft Dynamics community at Microsoft Convergence 2013. "

About nChannel
nChannel provides an easy-to-use, cloud-based management platform that enables companies to cost effectively synchronize, manage and exchange sales, customer, and product data from transactions that occur at the register, in the warehouse, or via a web-store. nChannel’s centralized, web-based model enables companies to easily manage sales processes for both wholesale and consumer channels. Using nChannel, subscribers connect their existing financial, ERP and/or POS systems with any number of external online and offline stores including marketplaces such as eBay and Amazon. Publishers of software or cloud applications can develop connections to the nChannel platform to quickly provide integration to any other connected application on the platform. For additional information about nChannel, please visit http://www.nchannel.com

Lisa Steinhart, Vice President Sales and Marketing
lsteinhart(at)nchannel(dot)com

About ZoopShop
ZoopShop’s storefront publishing technology enables sellers to post storefronts into hundreds of digital properties including social networks, blogs and websites. This innovative technology allows both physical and digital products to be purchased directly from a customer’s social newsfeed without ever leaving the webpage. ZoopShop eliminates the need to link or redirect out of the social media site, which reduces the conversion funnel for brands and drives higher online sales of their products. For additional information about ZoopShop, please visit http://www.zoopshop.com.

Lester Chee – Founder and CEO
Lester(at)zoopshop(dot)com


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