As shoppers increasingly use smartphones, they expect experiences that connect them to the physical store. Point Inside's 'store mode' helps them discover products and personalized offers via indoor location, and search and recommendation technologies.
Bellevue, WA (PRWEB) February 12, 2013
Point Inside today announced the “Point Inside Store Mode Analysis Program” for retailers in which Point Inside will provide qualified retailers an audit of how “store mode” can drive sales and customer loyalty in their own stores. Using the retailer’s own data, Point Inside will show how store maps, product locator, efficient shopping list routing, personalized messages and other features increase in-store shopper engagement. The program is free and does not require any technical resources on the retailer’s part.
Point Inside’s recently released mobile shopper study, the Point Inside Mobile Shopper Index (PIMSI), has shown the inclusion of store mode capabilities within a retailer’s branded app increases shopper engagement by five times. This increased engagement includes the creation of shopping lists, the number of items in the shopping list and the number of shopping sessions.
As shoppers increasingly use smartphones, they expect experiences that connect them to the physical store. Point Inside’s “store mode” helps customers discover new products and personalized offers using multiple indoor location technologies combined with in-store search and recommendation technologies. “Store mode” also provides retailers deep customer insights through the understanding of their current purchase intents, responses to personalized offers and locations inside the store.
“Point Inside’s mission for 2013 is to help as many retailers and brands as we can learn how to most effectively engage with connected shoppers in-store,” said Josh Marti, CEO of Point Inside. “Using the Point Inside mobile shopper engagement platform we can easily prove to retailers how ‘store mode’ drives revenue and increases customer satisfaction inside their own stores.”
As part of the program, Point Inside will incorporate the retailer’s store layout, product and promotional data for a selected store into a mobile demonstration. “Store mode” will show how shoppers can find products, route a shopping list and receive personalized offers and messages.
Point Inside’s mobile shopper engagement platform includes:
- Indoor maps: View the store layout, services, product locations and shopping list routes.
- Product locator: See exact locations of products by dropping pins on the indoor map.
- Shopping lists: Understand what your customers want to buy.
- Efficient routing: Shows the best path through the store to fulfill the shopping list and creates time for additional purchases.
- In-store Engagement engine: Delivers contextual product suggestions, offers and other content in real-time based on personalized profiles and shopper location throughout the entire shopping process.
- In-store mobile search: Engineered specifically to leverage in-store and mobile use.
Retailers interested in learning more about the Point Inside Store Mode Analysis Program or the Point Inside Mobile Shopper Index can contact Point Inside at contact(at)pointinside(dot)com.
About Point Inside
Point Inside is the leading provider of “store mode” capabilities for retailers to incorporate into their own branded apps for enhanced in-store shopper engagement. Key features include indoor location technologies, in-store search, personalized recommendations and private ad network capabilities. The platform helps retailers, brands and manufacturers increase revenues, customer loyalty and insights giving shoppers a real-time, in-store retailer connection that saves them time and money. Privately-held Point Inside is based in Bellevue, WA. More information can be found at http://www.pointinside.com.