“Not all brands survey their franchisees but those who do offer a wealth of information on a franchise’s leadership, training and support, franchise model, and financial outlook.”
Portsmouth, NH (PRWEB) February 18, 2013
Franchise Business Review announced today the recipients of its 2013 Franchisee Satisfaction Awards, part of a national project that looks at franchisee satisfaction at some of the country’s most popular franchise brands. Now in its 8th year, the “FBR50” is the only awards program to rank companies based solely on actual franchisee satisfaction.
Based on a survey of more than 26,000 franchisees representing more than 350 franchise brands, the 2013 award winners represent a variety of franchise concepts and industries. The top overall franchisor—Home Instead Senior Care—has been number one on FBR’s list for the past three years and has won an award every year that the company has participated (seven years). Precision Concrete Cutting, a past award-winner, took the #2 overall spot for the first time. Other winners include Sotheby’s International Realty, Firehouse Subs, and Culver’s. For a full list of the 2013 award-winners, visit http://topfranchises.franchisebusinessreview.com/.
To compile the honorees for this year’s list, Franchise Business Review surveyed more franchisees at more franchise brands than ever before. Two hundred brands (50 in each size category) will be recognized with satisfaction awards—45 more than last year.
“These franchisors truly understand the importance of surveying their operators. If franchisees aren’t happy, they won’t validate your system, and you won’t sell franchises—it’s really that simple,” said Franchise Business Review president Michelle Rowan.
Franchise Business Review annually recognizes franchisors with the highest overall franchisee satisfaction based on its survey of franchisees. The survey includes 37 benchmark questions, relating to the franchisee’s experience and satisfaction as well as market area, business lifestyle, and other demographic characteristics.
“One of the best ways to know if a brand is really as good as it says is to look at a brand’s franchisee satisfaction data,” Rowan said. “Not all brands survey their franchisees but those who do offer a wealth of information on a franchise’s leadership, training and support, franchise model, and financial outlook.”
Franchise Business Review publishes reports throughout the year on the top-rated companies and industry segments within the franchise marketplace. In March, the company will release its annual “Guide to Today’s Top Franchises” report, which includes more detail on the state of franchising in 2013 and on each of the award-winning companies.