Sandra Bertsch Weighs in on 2013 Event Planning Trends

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A recent “Destination Hotels & Resorts” survey conducted among event planners’ reveals some of the trends to be expected in the industry this year. Sandra Bertsch of Sandra B. Events comments on some of the most prevalent topics.

Parties and social events have remained one of the greatest unifying components of society throughout history. However, these traditional gatherings and celebrations are not immune to the waves of change brought on by technology and social trends. In fact, a recent article from highlights a new survey conducted by Destination Hotels Resorts that reveals the many changing trends that event planners expect to see in 2013. As the founder and owner of leading San Francisco event-planning business, Sandra B. Events, Sandra Bertsch comments on the importance of paying attention to some of these trends and involving them in this year’s parties.

According to Sandra Bertsch, one of the most important aspects emerging in event planning is that of sustainability. The article states, “In this planner’s survey, 45 percent voted eco-friendly practices as ‘somewhat important’ while selecting the venue whereas 18 percent said it is ‘extremely important’.” Bertsch comments, “Although eco-friendliness is not something that is new to the industry, it is something that clients are going to be looking for in the years to come. Given the sizable nature of many events, it is important for planners to find ways to reduce carbon footprints. In addition, it is a great opportunity to spread the message of sustainability, as event attendees will likely take notice to and become influenced by considerations given to the environment during a party.”

While protecting the planet has become a main concern across all industries, technology has also impacted the direction of event planning trends. According to the article, “Nearly 50 percent of the planners responded that social media as an integral part of their event planning. Most of them also go through reviews available in the Internet before deciding on a hotel or resort for their events.” Although Sandra Bertsch is a supporter of social networking and review sites, she cautions, “Event planners cannot become lazy when it comes to utilizing it as a tool to judge locations and services. It is still recommended that planners visit locations and meet with service providers in person in order to ensure that the gathering goes off with no problems.”

With technology in mind, the article also mentions that many events—particularly corporate ones—want to utilize unique components and resources, such as cloud computing and web conferencing at events. While these elements are certainly a draw, Sandra Bertsch concludes by encouraging all planners to invest in these services widely, “If a client is hosting a corporate event with web-based features, such as video conferencing, it is important to have all these factors aligned ahead of time. Although technology can greatly boost an event’s impact, poor delivery—as a result of equipment errors and connectivity issues—can also diminish the power of a message.”


Sandra Bertsch is a Public Relations graduate from James Madison University who has become a formidable event planner in San Francisco, California. As the founder and owner of Sandra B. Events, Sandra Bertsch has provided over 10 years’ of service—along with her colleagues—in planning a wide range of social events and parties. With extensive industry connections in the PR world and a keen sense of style, Sandra Bertsch is a leader when it comes to planning weddings, graduation parties, anniversary celebrations, company picnics, retirement parties, baby showers, bridal showers and more.

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Daphne Reynolds
PR Management Inc.
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