CBL Properties’ Frontier Mall Renews First Interstate Bank Sponsorship of Indoor Play Area

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Frontier Mall in Cheyenne, WY renewed its partnership with First Interstate Bank, sponsor of the shopping center's soft play area, which recently re-opened to rave reviews. Both parties wanted to add new elements to the mall play area, so they called PLAYTIME, LLC.

Play area sponsorship gives companies constant brand exposure to families.

First Interstate Bank renewed its sponsorship of the mall play area at Frontier Mall.

People bring their children here on a regular basis and, of course, that always creates impulse purchases. The play area has definitely made an impact on mall traffic.

Located in Cheyenne, WY, Frontier Mall recently refurbished and re-opened their children's play area thanks to their sponsor's renewed commitment and new play elements designed and created by PLAYTIME, LLC.

The previous area was five years old but, according to General Manager Joan Ghani, the well-trafficked indoor playground “still looked brand new.” When the area’s sponsor, First Interstate Bank, decided to renew their sponsorship, both parties wanted to offer the community a fresh experience. They called PLAYTIME, LLC.

“We refurbished some of the existing soft play elements and added some wonderful new elements,” says Ghani. “PLAYTIME built the most amazing 12-foot water tower with a slide and a tunnel. It’s like a brand new play area. Our sponsor is thrilled!”

PLAYTIME also created a new entryway for the playground: a bank-front with the sponsor’s name emblazoned across the top.

“Continuing our partnership with Frontier Mall, First Interstate Bank is pleased to be a part of providing this family friendly play area to shoppers. We are very excited about the newly remodeled and improved features and we look forward to providing a safe and fun place for young families frequenting the mall,” said Matt Pope, President of First Interstate Bank.

In order to install the new carpeting and elements, the mall only had to shut down the play area for five days. Then, they hosted a Grand Re-Opening celebration on December 1, just in time for the holiday rush.

“Our families love the play area so it has been fun to give them a new experience by adding a few new elements and new carpeting,” says Ghani.

She adds that the play area is a nice amenity to offer Cheyenne families, particularly during the cold winter months. Additionally, it provides constant brand exposure for First Interstate Bank and also helps retailers.

“People bring their children here on a regular basis and, of course, that always creates impulse purchases,” she says. “I also think they stay longer. They wander into stores and purchase items as a result of it. The play area has definitely made an impact on mall traffic.”

PLAYTIME’s themed soft play areas drive traffic and enhance customers' brands. Thousands of families experience PLAYTIME every day at shopping centers, restaurants, airports, stadiums, childcare, healthcare centers, fitness centers, churches, resorts, recreation centers, water parks and museums – any place that kids play.

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David O'Niones
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