Celltick Announces Record Revenue in 2012 and Focus on Mobile Initiated Commerce

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- Fourth consecutive year of profitable growth - 140 million active users across 25 countries by Q4 2012, adding 2 million users per month in the last six months - 5.8 million mobile coupons sold in 2012 across India, Ukraine, Azerbaijan and Brazil - Company to focus on completing the entire loop from mobile marketing to mobile initiated commerce

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“We saw immediate results in working with Celltick to bring mobile coupons to our subscribers,” said the official spokesperson of Vodafone India.

Celltick Technologies, a global leader in mobile initiated commerce, continues its momentum and record growth setting the company on course to be the global leader in mobile initiated commerce through its strong partnerships with operators.

Growing Momentum
2012 proved to be a record year for Celltick with the company making its move from mobile home screen marketing to mobile initiated commerce. By combining its years of expertise in mobile advertising and commerce, Celltick is setting out to close the loop between mobile marketing and the final commerce transaction resulting from the marketing promotion.

Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. In 2012 alone, Celltick powered billions of mobile initiated commerce transactions for virtual and physical goods serving over 140 million active consumers in over 25 countries.

Not only did the company add millions of users to its services offering, it also experienced tremendous global growth expanding its footprint with recent operator wins in key high-growth markets including India, Chile, Argentina, Uganda, Congo, Zambia, Nigeria and the Philippines. By the end of 2012, Celltick increased its subscriber reach by over 250 million to a total of 600 million.

“Mobile is presenting new opportunities for brand engagement and marketers need to consider tactics like mobile coupons and other value-added services to get their brand in the hands of consumers while they are in purchase mode. We view this as part of the strategy of brands to deliver clear value and benefits to consumers,” says Ronen Daniel, CEO of Celltick. “We are proving that we can make mobile marketing work successfully in growth markets. It is our goal to set the standard for new innovative consumer-oriented services in the market.”

Mobile Initiated Commerce - New Opportunity in Market
According to Juniper Research, mobile payments and mobile coupon integration is rare and "an untapped opportunity.” Juniper forecasts that the total redemption value of mobile coupons worldwide will be more than $43 billion by 2016. Mobile coupons serve as one facet of mobile initiated commerce.

In 2012, Celltick sold over 5.8 million mobile coupons for physical goods in India, Ukraine, Azerbaijan and Brazil making it the leader in coupons purchased on mobile in these countries. The company adopts different business models in these countries based on its expertise in consumer preferences, market maturity and adoption of different payment mechanisms. It is projected that this number will increase by a magnitude across its user base in 2013.

Launch Of Mobile Initiated Commerce Platform At Mobile World Congress
At the upcoming Mobile World Congress, Celltick will be showcasing the release of its mobile initiated commerce platform that will allow marketers and brands to initiate their own mobile marketing campaigns that include mobile coupons and other value-added services that provide clear value and benefits to consumers.

“We saw immediate results in working with Celltick to bring mobile coupons to our subscribers,” said the official spokesperson of Vodafone India. “Mobile coupons are able to enhance our ongoing marketing campaigns as they provide higher redemption rates over traditional coupons, are more secure and allow us to precisely time their delivery.”

Celltick will be attending this year’s Mobile World Congress 2013 in Barcelona, Spain from February 25-28 and will be located at the App Planet stand in Hall 8.1, Stand 8.1B10.

To receive more information or schedule a meeting with Celltick at MWC, please contact Celltick(at)onechocolatecomms(dot)com

About Celltick
Celltick is a global leader in mobile initiated commerce. Celltick is unique in creating and managing mass market solutions for mobile operators that closes the loop between mobile marketing and mobile commerce with patented technology and local knowledge. Celltick’s managed solutions intelligently target hard to reach consumers in high growth markets on the home screen of their mobile devices. The company helps mobile operators to provide consumers with services that enable discovery and connectivity to valuable savings and offers, information, services and products. The company drives billions of transactions annually across more than 140 million active consumers in over 25 countries. A rapidly growing company, Celltick has offices in Europe, Asia, South America and the U.S.

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