REMI Focuses Local Spotlight on Real Estate of Winter Park

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The Real Estate Marketing Insider profiles a real estate firm in Winter Park, Colo., for its Local Spotlight feature, and advises agent readers to incorporate key lessons from the agency.

The Real Estate Marketing Insider unveiled in its latest weekly feature, “Local Spotlight,” an outstanding local real estate business. This week’s choice for Local Spotlight was Real Estate of Winter Park, a firm in Winter Park, Colo., that celebrates its fifth successful year in business.

Featured in a recent news release in Sky-Hi News, Real Estate of Winter Park opened for business in 2008, and is celebrating its fifth year this February. In four years of catering to Winter Park’s real estate needs, the small office has enjoyed fantastic success. Last year, the firm achieved the honor of being the No. 1 real estate office in Winter Park’s Grand County. Their 2012 sales totaled an impressive $83 million. The brokers at REWP attribute their success to their unique business model. Each realtor is a partial owner of the company, and the realtors pool their marketing resources to market the firm, rather than use individual agents. The realtors say that this business model allows them to be consumer-focused, rather than get distracted by competition between agents.

Any local brokerage would be thrilled to have the success that Real Estate of Winter Park has enjoyed, and REMI believes that fostering a healthy interaction and rapport between agents could be the first step. In any local market, public image has a great effect on the success of a realty firm. Pooling resources to create an in-house real estate marketing service allows for greater power and flexibility in advertising campaigns. Furthermore, agents who can get along and respect each other’s clients can still successfully take in big commissions and help grow the firm even more.

In its first “Local Spotlight” weekly feature, the Real Estate Marketing Insider highlighted a firm from Winter Park, Colo., that is celebrating its fifth year of business. The Insider advised realtors to take a close look at the firm’s emphasis on inter-agent rapport and local marketing as ways to grow their local practices.

About the Real Estate Marketing Insider:
The Real Estate Marketing Insider is an online publication that specializes in the real estate market. REMI delivers breaking news, trend analysis, and much more to agents, home buyers, and investors.

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