Nourishmat Partners with Groupon Grassroots to Launch Food Growing Curriculum for Low-Income Communities

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Nourishmat, a food growing solution designed to make food gardening accessible to the masses, will be featured in the 2013 Groupon Grassroots™ campaign. Funds raised during the campaign will benefit the low-income communities of the greater Washington, D.C. area by allowing Earth Starter to provide their product to individuals, thereby empowering them to grow their own organic food with the help of a custom-designed educational curriculum designed around the Nourishmat product itself.

The Nourishmat: Gardening Innovation

The Nourishmat

The Nourishmat provides a way for people with limited resources to grow and eat healthy, organic food.

Nourishmat, a product of Earth Starter, LLC, will be featured in the Spring 2013 Groupon Grassroots™ campaign, an initiative started by as a platform for the website’s followers to support organizations that are giving back to the community in approximately 65 different markets. Nourishmat was chosen from among hundreds of applicants for the week-long Spring 2013 campaign, having been awarded one of only about 40 spots on the website’s selective list of worthwhile causes. Organizations that are featured in Groupon Grassroots™ receive 100% of the funds donated by supporters who visit the website.

The Earth Starter team will devote all of the donations received during the Groupon Grassroots™ campaign to fund a food growing curriculum to be used in partnership with anti-hunger organizations located throughout the Washington metro area and beyond. The curriculum will be designed around the Nourushmat product itself and will used to empower low-income individuals, families and communities to start food growing. The Nourishmat provides a way for people with limited resources to grow and eat healthy, organic food.

The Nourishmat food growing curriculum, through a proposed partnership with the Capital Area Food Bank of Washington, DC, will be used to teach low-income residents how to start a successful garden and thus will reduce food insecurity in these communities by providing an affordable, sustainable source of healthy food. Nourishmats would be provided free of charge to clients from a portion of the CAFB’s network of 700 partner agencies that are doing the work on the frontline of hunger relief in the District of Columbia, Northern Virginia and the Maryland suburbs.

According to Earth Starter cofounders Philip-Michael Weiner and John-Randall Gorby, Nourishmat’s inclusion in this upcoming Groupon Grassroots™ is of particular importance because it will allow the company to give back to the community that it grew out of. Weiner and Gorby, both alumni of the University of Maryland, College Park, are hoping to help reduce food insecurity and dependence on mass-produced food through their garden education curriculum designed around the Nourishmat.

About Earth Starter and the Nourishmat:

Nourishmat, developed by Earth Starter, LLC, is an innovative gardening product geared towards empowering people to grow their own food. The patented design and construction of Nourishmat takes the guess work out of gardening. The Nourishmat, which was officially launched on Earth Day 2012, features built-in irrigation, custom-made seed balls and crop-specific spacing guides printed on a weatherproof weed barrier. The product serves as a tool to help busy humans supplement their diets with healthy, homegrown produce and to promote food growing in their communities. To learn more, visit


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Dylan Menguy
Earth Starter
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