Mitra QSR to Deploy MonkeyMedia Software’s Enterprise Package for KFC Franchise Locations

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Mitra QSR, a KFC franchisee, has selected MonkeyCatering™ and MonkeyOnlineOrdering™ to enable end-to-end visibility and control over the company’s catering business.

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Mitra QSR

The keys to a successful catering program are consistency, reliability, quality, and value.

MonkeyMedia Software, a provider of complete catering solutions for multi-unit restaurant operators, today announced that Mitra QSR, a KFC franchisee, has selected MonkeyCatering™ and MonkeyOnlineOrdering™ to enable end-to-end visibility and control over the company’s catering business.

Mitra QSR will deploy MonkeyCatering™ and MonkeyOnlineOrdering™ as a technology tool to support Strategic Alignment and Education programs set out by the MonkeyMedia Software team. The organization will utilize CEO, Erle Dardick’s, book “Get Catering and Grow Sales!™” as a compass for moving forward with catering and off-premise programs within the Mitra QSR system.

MonkeyCatering™ and MonkeyOnlineOrdering™ will allow Mitra QSR’s existing IT infrastructure within its KFC locations to benefit from powerful, real-time reporting. Additionally, stores will gain valuable insight into business intelligence, including up-to-date sales figures, customer ordering behaviour, promotional performance and other important data.

Pushpak Patel, Co-President of Mitra QSR, notes “The keys to a successful catering program are Consistency, Reliability, Quality, and Value."

MonkeyCatering™ and MonkeyOnlineOrdering™ will also provide Mitra QSR’s catering teams with:

  •     Comprehensive client and account management, including a catering-specific CRM
  •     End-to-end production and delivery management
  •     Order management and online ordering, including a mobile-friendly web platform
  •     Integrated sales and marketing tools to drive additional catering sales

“As a fundamental business argument, growing incremental catering revenue, providing that we communicate the vision and leadership to do so, is simply a basic, good business practice. Catering will provide another revenue stream for Mitra QSR, not unlike delivery, take-out, or drive-thru,” says Erle Dardick, CEO of MonkeyMedia Software. “By implementing the MonkeyCatering™ and MonkeyOnlineOrdering™ programs, Mitra QSR will reshape the future of its multi-unit restaurant operations.”

As part of the AKFCF 2013 Conference in New Orleans (February 13-16, 2013), Erle Dardick, CEO of MonkeyMedia Software, will lead a Catering Workshop for KFC franchisees on the potential for catering and off-premise growth throughout their operations.

About Mitra QSR
Mitra QSR’s philosophy is based around the Sanskrit word “friend”, where there is a genuine desire to create a company around the values of honesty, integrity, compassion and friendship. The journey started with a single restaurant in Texas and has since grown to 146 franchised units across the United States.

The team at Mitra QSR is passionate about providing customers with an exceptional experience at each of its restaurants, and is committed to achieving positive results for its partners, shareholders and customers. Mitra QSR is the first KFC franchise group to partner with MonkeyMedia Software on the growth of their catering and off-premise business.

About MonkeyMedia Software
MonkeyMedia Software helps multi-unit restaurant operators increase sales in the off-premise business channel. Using its turnkey Get Catering and Grow Sales!™ System (Strategy, Education, Software), MonkeyMedia Software works closely with each brand’s executive team to drive strategic alignment, provide education for team members, and deploy an enterprise software platform to service and support the off-premise business channel.

MonkeyMedia Software’s MonkeyCatering™ software platform features an enterprise toolset to manage and track catering lead generation (CRM), provide account and client management, sales, production, distribution, and powerful reporting for real-time visibility and results-based decision-making.

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Michelle Chopin
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