TPN has positioned itself at the epicenter of the content and event marketing world
Canton, MA (PRWEB) February 14, 2013
The Pulse Network (The Pulse), a digital media and event solutions company focused on solving the Top of the Funnel challenge, has announced a series of organizational changes as it introduces new content and event marketing platform solutions.
Building on the firm’s success delivering its groundbreaking cloud-based event platform used by industry leaders such as the NFPA, Rockwell, and Virgo publishing along with original content and content marketing solutions for video webcasts, V-books and social TV, The Pulse will be introducing enhanced cloud-based content and event marketing offerings and programs throughout 2013. New products will make it easier for B2B marketers and brands to leverage the power of content marketing, inbound marketing and 365-day-a-year event marketing.
In addition, The Pulse will be expanding its relationships with industry analyst groups, and currently partners with firms such as Aberdeen Group and Digital Clarity Group around the firm’s flagship Inbound Marketing Summit (IMS) conference series.
To support these moves, The Pulse has announced two new executive appointments:
Allen Bonde, currently CMO, will take on the newly created role of Chief Strategist as he transitions to a part-time position focused on supporting client strategy, building out analyst relationships and chairing the IMS series. Bonde has been instrumental in the creation of The Pulse’s content strategy and establishing the firm as a leader in Social TV.
Butch Stearns, currently Chief Content Officer, will take on the new role of Chief Customer Officer, and oversee The Pulse’s community outreach and lead generation, original programming and corporate communications. Stearns will continue to co-host events such as IMS and manage The Pulse’s Social TV studio and production team.
Stephen Saber, chief executive officer of The Pulse Network said, “TPN has positioned itself at the epicenter of the content and event marketing world – with a cloud-based platform, programs and events. We have also been aggressively engaged in the world of inbound and content marketing with our solutions and events such as our Inbound Marketing Summit. We are excited about the response we are seeing in the market for our new solutions, and how we are putting the right pieces in place to capitalize on this opportunity.”
About The Pulse Network
The Pulse Network is a digital media and event solutions company. A pioneer in Enterprise Social TV and building online and offline communities, The Pulse helps clients leverage web video, social networks and inbound marketing to drive better engagement, loyalty and leads at a lower cost than traditional approaches. The Pulse has become the partner of choice for numerous B2B and consumer brands and industry associations. Learn more and sign up for a free social media audit, social TV demo and other offers at http://www.ThePulseNetwork.com.