Auto Media Expert Neal O’Donoghue Joins WALKAWAY Canada

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O’Donoghue will lead WALKAWAY's marketing and business development efforts as the company undertakes massive outreach to the dealer community, expands its products and grows its operations in new territories.

It's perfect timing for us to add an industry powerhouse like Neal to the WALKAWAY team as we expand our products and grow our operations in new territories. Quite simply, he's a game-changer and a huge step forward for WALKAWAY.

WALKAWAY Canada Incorporated today announced the appointment of Neal O'Donoghue to the position of Vice-President of Marketing and Business Development. O'Donoghue is recognized as an automotive media industry leader and a popular speaker and panellist.

Neal O'Donoghue, WALKAWAY’s Vice-President of Marketing and Business Development says, “I am very excited to be joining WALKAWAY. The quality of their products and people are well recognized in the industry.” O'Donoghue adds, “The leadership team has created an environment with the entrepreneurial energy in which creativity will prosper. I look forward to engaging dealers right across Canada alongside the WALKAWAY team.”

In his new role O'Donoghue will leverage his diverse experience in marketing, sales, and acquisitions to grow WALKAWAY’s portfolio of products and clients. O’Donoghue spent the last 7 years leading the transformation of AutoTrader from a weekly magazine sales organization to a digital leader in the Canadian automotive vertical. Prior to that, O’Donoghue helped lead the move to digital for Metroland Media and the London Free Press, which were among the first media properties in Canada to generate a million dollars in online revenue.

Vince Beretta, Founder and Chief Executive Officer of WALKAWAY Canada Inc., says, “It's perfect timing for us to add an industry powerhouse like Neal to the WALKAWAY team. We are undertaking massive outreach to the dealer community and leveraging online and social media tools as we expand our products and grow our operations in new territories.” Beretta adds, “Quite simply, O'Donoghue is a game-changer and a huge step forward for WALKAWAY.”

WALKAWAY is proud to have built a reputation as an innovator by continually monitoring industry and consumer trends and improving its products. It’s been 13 years since WALKAWAY introduced the world’s first vehicle return policy with the concept of serving not selling. In that time, WALKAWAY has expanded internationally to the USA, Australia, and, soon, Europe, and provided smart, responsible debt protection for people borrowing more than $50 billion dollars in automotive leases and loans. More than 6,000 dealers worldwide have used WALKAWAY or WALKAWAY white-labeled products with Kia, TD Auto Finance and the turning-point program Hyundai Assurance, which responded to the recession in 2008.

About WALKAWAY:

WALKAWAY Canada Incorporated is a multi-national licensor of smart, responsible debt protection products which are distributed in more than 6,000 dealerships in Canada, the USA and Australia. Founded in 1999 by Vince Beretta, WALKAWAY created the world’s first vehicle return insurance and pioneered a new industry. Please visit http://www.walkawaycanada.com/ for more about WALKAWAY’s smart, responsible debt protection products.

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Melony Jamieson
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