The design of a web site can have a direct impact on sales. At the same time, encouraging sales does not mean businesses have to sacrifice good design.
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Toronto, Ontario (PRWEB) February 13, 2013
Numero Uno Web Solutions (NumeroUnoWeb.com), a fast-growing global Internet marketing firm that caters to small- and mid-sized business-to-consumer companies, is pleased to announce its top three principles of good web site design for a successful online presence.
“The design of a web site can have a direct impact on sales. At the same time, encouraging sales does not mean businesses have to sacrifice good design. In fact, a successful online presence is built around form and function; a seamless blend of aesthetically pleasing design and the most up-to-date conversion tactics,” says Nadia Iaboni, Digital Solutions Manager at Numero Uno Web Solutions.
As the experts at Numero Uno Web Solutions note, great web design works well and looks great across a wide range of devices, including mobile phones, tablets, and personal computers (PCs), and even across browsers. Consumer spending on mobile apps and digital content is expected to increase from $18.0 billion in 2012 to $61.0 billion by 2016. As an example, the experts note that in 2008, “Internet Explorer” held 70% of the global market share. By 2010, it held less than 50%. A failure to design a web site that is easy for browser and mobile navigation means brands are losing out on traffic and sales. (Source: Goldman, C., “Internet Explorer usage falls below 50%,” CNN Money web site, October 6, 2010, last accessed February 12, 2013.)
Another strong design element that makes a web site stand out is its use of “white space,” say the experts. White space is any empty area that doesn’t contain text or graphics—however, it can be any colour. A strong design that incorporates white space is easier to understand than complicated layouts with numerous fonts and images. Furthermore, the use of white space helps direct the visitor’s eye to the parts of a web site that the brand wants them to pay attention to.
Finally, the Numero Uno Web Solutions experts explain that choosing the right colour scheme is also an important aspect of web design in attracting qualified traffic. Colour is important, because it impacts the way people feel and react to a web site’s and brand. Colour can attract and persuade online traffic, but it must be used in a balanced, effective way. If a small- or medium-sized business wants to attract a global customer base, it must also take into consideration the cultural implications of different colours.
Overall, a good web design incorporates “aesthetic conversion”—form and function that converts to sales. The experts at Numero Uno Web Solutions can help businesses design their web sites with a clear plan in mind, creating a visually stunning design that resonates with audiences and steers them through content that motivates and meets a brand’s conversion goals.
Numero Uno Web Solutions is one of the top Internet marketing firms due to constant innovation and overall customer satisfaction. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit http://numerounoweb.com/sitescore/. Or call Numero Uno Web Solutions toll-free at 1-855-SEO-XPRT (1-855-736-9778).