Simply Lawyers LASPO Compliant Marketing Collective Launches for Personal Injury Claims Sector

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A new marketing collective for UK legal practices has been launched to provide an alternative source of personal injury cases after the impending ban on personal injury referral fees is introduced in April 2013.

working as part of a marketing collective which give our panel members access to the latest marketing expertise and enable them to benefit from compliant campaigns

A new marketing collective called Simply Lawyers has been launched to help UK legal practices overcome the impending ban on personal injury referral fees which will be introduced in April 2013.

The collective will operate under the brand name Simply Lawyers and aims to provide a service which is compliant with the terms of the new Legal Aid, Sentencing and Punishment of Offenders Act 2012 (LASPO).

LASPO is being introduced following the review of civil costs undertaken by Lord Justice Jackson at the request of the UK’s Ministry of Justice. Under the terms of the new legislation the payment of referral fees for passing details of potential personal injury claimants will be banned. At present solicitors specialising in personal injury work rely on various sources of leads such as insurance companies and claims management companies. As the countdown to April 2013 approaches there is a growing sense of unease and panic amongst legal firms over how to replace this lost business and make it easy for genuine claims to be made.

Simply Lawyers is a new form of marketing collective which offers to pool the resources of the solicitors on its panel and use these combined funds to undertake wide ranging marketing campaigns across all legal services including wills and probate, conveyancing, employment and of course personal injury. Because of this breadth of scope and the level of service provided, the marketing arrangement will be compliant with the conditions of LASPO and also offer benefits to solicitors such as access to the latest marketing techniques and professional management of their campaigns.

The new initiative has been launched by a team of marketing, internet and legal experts including Matthew Waterfield a legal executive with extensive experience of the claims sector. Whereas most of the claims sector has been expressing concern over the looming introduction of LASPO, Waterfield is confident that the changes could in fact bring opportunities for some firms: “working as part of a marketing collective which give our panel members access to the latest marketing expertise and enable them to benefit from compliant campaigns they would never have been able to undertake independently” he commented.

The Simply Lawyers panel is currently open to applications from legal practices seeking a LASPO compliant marketing solution post-April 2013 and more information is available at http://www.simplylawyers.co.uk or by calling Matthew Waterfield on 07883 504919.

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