Lexington, MA (PRWEB) February 13, 2013
Daily Grommet, an online shopping site and product launch platform for innovative and undiscovered products has partnered with an eco-enthusiast entrepreneur to launch BerryPlus, an all natural laundry detergent.
It’s hard to believe a container the size of salad dressing can hold enough detergent for 80 loads of laundry. It’s also hard to believe the main ingredient in the detergent comes from a tree. Once one gets their head around those two facts, it’s easy to imagine trading an old brand of detergent for an all-natural alternative: Berryplus.
The main ingredient in Berryplus is concentrated saponin, which is derived from the Sapindus mukorossi tree. Sapindus trees grow soapberries which, when combined with water and shaken, create a sudsy cleanser that has been used to launder clothes in India and other parts of Asia for centuries.
The creator of Berryplus is Jamie Gold, an eco-enthusiast and former lawyer who’s committed to changing the way we think about laundry. Jamie’s Berryplus natural laundry detergent solution is free of pollutants, allergens, fragrances and any toxic or unnecessary ingredients. The bulk of the formula (95%) is berries and water. The remainder is 4.5% vegetable glycerin for stability and added softening; 0.3% olive-leaf extract to kill bacteria; and 0.1% each of food-grade potassium sorbate and sodium benzoate preservatives.
Berryplus is gentle on fabrics and gentle on skin. It takes an age-old approach to cleaning and makes it easy and convenient for today’s laundry-doers. Best of all, it cleans your clothes without dirtying the environment.
About Daily Grommet
Daily Grommet is a highly curated online,marketplace and launch platform for products of great utility, style or invention that haven’t hit the big-time yet. Daily Grommet seeks out these unique products, carefully tests them, and produces a video review of each one telling the story behind its creation. Daily Grommet is rooted in the philosophy of Citizen Commerce whereby regular people form the commerce experience by suggesting products that reflect their values and interests. Citizen Commerce turns the typical top down retailer approach sideways, encourages global product innovation from small producers, and satisfies the consumer’s need to know the stories behind and origins of favorite products. The company was also just named one of the hottest sites of 2013 by Internet Retailer. For more information, visit http://www.DailyGrommet.com.