More than 30,000 invited to “Tie the Knot” on Valentine’s Day

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Fun & stylish social media event to raise awareness of civil marriage for same-sex couples

Tie The Knot

Tie The Knot Facebook Awareness Campaign

This is meant to be a fashionably fun activity that sends a clear message.

A team of LGBT advocates created an event on Facebook that has gone viral with more than 30,000 invitees.

Using Facebook the group devised a simple yet effective communications plan to spread the action for supporters of marriage equality to wear a bow tie on February 14 and post the photograph to Facebook and/or Twitter with the caption “I Support Marriage Equality! #TieTheKnot”.

Actor Jesse Tyler Ferguson and his boyfriend, Justin Mikita started the Tie the Knot foundation to sell bow ties to raise money for marriage equality. Now the group of LGBT individuals came together to support Jesse and his Foundation, “Tie the Knot” to further attention on legalizing same-sex marriage.

The Valentine's Day campaign comes as the US Supreme Court and lawmakers in several states weigh new legislation to expand civil marriage rights to same-sex couples.

“The beauty of this activity isn’t exclusive to the LGBT community, nor is it set for a specific location,” says Trevor Eade, one of the organizers. “ This is an awareness campaign for anyone who supports marriage equality has the opportunity to wear a bow tie on Valentine’s Day, and post to Facebook or Twitter with the caption, ‘I support marriage equality.’

“This is meant to be a fashionably fun activity that sends a clear message. I hope this becomes one of those ‘water cooler’ talking points in the workplace where social issues and personal stories are shared,” continued Eade.

With a Supreme Court decision expected sometime early summer, and if the high court lifts a ban on gay marriage in California, more than a quarter of the population will live in states where gay marriage is legal.

“As Americans see their gay and lesbian friends, families and coworkers in loving and committed relationships, they realize there is no good reason to withhold the protections and support that only comes with marriage,” said Meghan Stabler, one of the group’s organizers.

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Trevor Eade

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