Latest Horton Group Blog Examines Retina Display’s Impact on Web Design

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Improved digital technology like Apple’s retina display is becoming more available to the everyday user. The Nashville online advertising agency, Horton Group, has recently posted a new article examining some of the impacts high-resolution screens will have on the web production process.

Nashville Advertising Agency

Horton Group

Retina displays pose some serious challenges for web design and we should expect even more changes as mobile devices begin to overtake laptops and desktops.

With the breakneck speed at which technology advances it can be difficult to follow all the latest developments. This is especially apparent in the grand expansive world of web of tools. The web design and development experts at Horton Group look to their blog to share with their growing audience the latest in tips and tools of the trade. Their most recent article examines how Apple’s high-resolution Retina display is changing the outlook of web design and how graphic designers can adjust to a higher demands brought on by new tech.

As new digital screens allowing for greater versatility and higher functionality become more available to the public, the web production process must adapt. The article mostly points towards changes that must take place in web design as part of the entire web production process. Methods for graphic design must progress along with the technology it relies on to meet consumer demand.

“An increased emphasis on designs for mobile devices is driving the innovation for more powerful graphics,” stated Horton Group Senior Designer Corey Lamp. “Most web designers will agree that this kind of progression is a good thing, but, as with all new technology, there are going to be a few obstacles to leap over along the way.”

One of the main points the blog highlights is that graphics optimized for viewing on a Retina displays will be denser and thus result in longer load times for the end-user. The blog goes onto offer some suggestions on how designers can create Retina-friendly graphics that will not weigh down bandwidths. To read more about the advantages and drawbacks to designing for Retina display visit the Horton Group blog to read the full article.

“Retina displays pose some serious challenges for web design and we should expect even more changes as mobile devices begin to overtake laptops and desktops,” added Lamp. “It is helpful when you have access to a great team of developers who are willing to work with you to create web designs that not only look great on all displays, but also won’t drag down the user experience.”

About Horton Group
For more than 16 years Horton Group has been working with companies and organizations across the country to cultivate powerful online marketing strategies. They have create online marketing plans, develop better branding and expand market reach for a variety of industries, from small start-ups to well established businesses. Horton Group’s strategic online marketing services include: complete social media management & consultation, web design & development, graphic design, mobile app development and more. For additional information on Horton Group’s online marketing and advertising services contact them at, 615-292-8642.

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