Center Stage Productions’ Commercial Decor Spreads Valentine’s Day Love at Paramus Park

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Center Stage Productions gets to the heart of Valentine’s Day with custom created “LOVE” themed décor made exclusively for Paramus Park shopping center in Paramus, NJ.

LOVE is in the air at Paramus Park in NJ.

We put our hearts into each one of the projects we create and we think of Valentine’s Day as another time of year to enjoy the fun of decorating, said Michael DeZaio, President of Center Stage Productions.

Valentine’s Day commercial décor is filling the air with love, or in this case, the fountain at Paramus Park shopping center in Paramus, NJ. Center Stage Productions, a leading provider of custom designed commercial seasonal décor, has created “LOVE” themed Valentine’s Day décor made exclusively for the shopping center, as a festive way to brighten the mall and share a sweet sentiment this February.

Eight-foot seasonal decor forms the word, “LOVE” and is accompanied by a giant heart suspended above the sentiment. All are done entirely in the mainstay hue of Valentine’s Day, red. The lovely crimson creation is located in the mall’s most prominent location, the fountain at Center Court. The letters of “LOVE” appear to be floating in the fountain, though they have been securely installed upon acrylic stands by Center Stage’s installation team.

Each of the giant letters and the heart were cut out from foam and then hard coated using state of the art machinery. These sculpted forms were then finished with red metallic floral sheeting, reminiscent of rose petals.

“We put our hearts into each one of the projects we create and we think of Valentine’s Day as another time of year to enjoy the fun of decorating,” said Michael DeZaio, President of Center Stage Productions.

The idea to decorate Paramus Park for Valentine’s Day came from Paramus Park’s management team. They were dreading the gray days of winter that come each year once the bright and cheerful holiday decorations have been stored away, according to a mall official.

“We wanted to give our guests a little more of that ambiance that they really love at Paramus Park during the holiday season,” said Christopher Dudley, Marketing Manager of Paramus Park. “Center Stage Productions had recently custom created our new holiday décor program, so we knew just who to contact for our Valentine’s Day décor needs,” continued Dudley.

To add to the fun, Paramus Park has launched a “Show us the LOVE” sweepstakes centered around their Valentine’s Day décor. Mall guests are invited to take their photo in front of the “LOVE” décor and submit it via email to paramusadmin(at)ggp(dot)com. One lucky winner will be chosen at random to win a $100 mall gift card. The pictures are being posted daily on Paramus Park’s Facebook page at facebook.com/ParamusPark. The winner will be announced on February 15, 2013.

This V-Day display will be up for all to enjoy until February 15, 2013.

About Center Stage Productions
Center Stage Productions, based in Fair Lawn, NJ, custom creates a range of promotional environments including seasonal décor, children’s soft play areas and modular barricades for shopping centers, retailers, airports, amusement parks, museums, zoos and more. Center Stage Productions’ innovative designs have been created for hundreds of destinations across the United States and the world. In business for nearly 30 years, Center Stage Productions’ comprehensive services include design, planning, production, transportation, management and operations. For more information, visit http://www.cspdisplay.com or contact Brenda Tietjen at BTietjen(at)cspdisplay(dot)com.

About Paramus Park
Paramus Park is owned and managed by General Growth Properties, Inc., a fully integrated, self-managed and self-administered real estate investment trust focused on owning, managing, leasing, and redeveloping regional malls throughout the United States and Brazil. GGP currently owns, or has an interest in, 145 regional shopping malls comprising approximately 136 million square feet of gross leasable area. GGP is headquartered in Chicago, Illinois, and publicly traded on the NYSE under the symbol GGP. For further information please visit http://www.GGP.com.

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