Shopatron Reports Surge in Online Gift Sales for Valentine’s Day

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As Valentine’s Day nears, Shopatron gift brands saw boosts in online sales similar to last year’s pre-holiday rush.

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The power of online retail is most visible around holidays like Valentine’s Day. Last-minute shoppers want the fastest, most convenient way to purchase gifts.

Shopatron reports a last-minute spike in online sales of gift brands during the days leading up to Valentine’s Day.

Gift brands that work with Shopatron saw sales more than double (with a 104% increase) between the weekend of Feb. 2-3 and the pre-Valentine’s weekend (Feb. 9-10). This sales spike is similar to increases seen in previous years as Valentine’s Day approaches.

“The power of online retail is most visible around holidays like Valentine’s Day,” said Shopatron SVP of Marketing Mark Grondin. “Last-minute shoppers want the fastest, most convenient way to purchase gifts. And online fits the bill, especially when online retailers can offer advanced fulfillment options—like in-store pickup and ship-to-store—which are best suited to meet the time demands of last-minute shoppers.”

According to the National Retail Federation, more than one-quarter (26.3%) of Valentine’s Day shopping this year will be done online. Only brands that utilize Shopatron can marry those online sales with local retailers.

Shopatron offers a retail-integrated eCommerce solution for over 1,000 consumer brands. Shopatron’s solution enables brands in the gift industry, like Kameleon Jewelry and Creative Candles, to sell direct to consumers online and pass the resulting orders to local retail shops for delivery to the customer. The revolutionary online sales model, backed by the Shopatron Order Exchange, increases sales for brands both online and in stores.

“In 2012, branded manufacturers who work with Shopatron grew their online sales by an average of 17% for the year, 22% higher than estimates for online retail in North America,” continued Grondin. “With Valentine’s sales already 42% above the comparable weekend from last year, there is no reason not to expect another big year for our clients.”

To learn more about Shopatron, visit ecommerce.shopatron.com.

About Shopatron

Shopatron is the world's only eCommerce solution that increases sales online, while also increasing sales through retail stores. Shopatron’s eCommerce and order management solution provides an innovative and flexible approach to online sales that matches the unique needs of branded manufacturers, multi-channel retailers, and online marketplaces. Founded in 2001, Shopatron works with more than 1,000 branded manufacturers and 20,000 retail partners across more than 40 industries. Clients include top brands such as Bosch, Suzuki, Mizuno, Ducati, JL Audio, K2, Intermix, and Sport Chalet. The company has offices in San Luis Obispo, California; and Swindon, United Kingdom.

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Christine Gorney

Christine Gorney
Shopatron
(805) 269-5307
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