Geary LSF Responds To Google's Enhanced Campaigns - A “One Size Fits All” Solution For A “Multi-Size” World

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Digital advertising agency, Geary LSF, discusses the likely effect the AdWords UI Changes will have on marketers and agencies alike

Enhanced Campaigns will cause us to have to change how we go about day-to-day operational tasks of managing AdWords programs.

With the recent announcement regarding Google's expected release of UI changes to the AdWords platform, Geary LSF, a leading global digital advertising agency, speaks to the effect the proposed changes will have on the digital advertising industry.

“Google’s Enhanced Campaigns are likely to be beneficial to primarily smaller entities and marketers that lack resources, or in some instances the knowledge to deploy highly segmented campaigns. However, for programs that currently are architected to address individual audience segments, the new functionality seems to remove the ability to control that customized experience,” says Liz Serafin, Vice President of Media for Geary LSF.

Rather than an all-in approach, Geary LSF, and hundreds of other marketers who have signed an online petition regarding the changes, are hoping for the ability to opt-in or out of Enhanced Campaigns based on specific goals and objectives of individual advertisers.

When asked about the significance of the change, Ms. Serafin, a digital marketer with over ten years of experience, had the following to say, “Enhanced Campaigns will cause us to have to change how we think about campaign architecture and how we go about day-to-day operational tasks of managing AdWords programs.”

For many, the proposed AdWords UI changes are the most significant changes Google has released since replacing reporting tabs with exportable data more than five years ago.

To read Geary LSF’s POV in its entirety, please visit:
http://www.gearylsf.com/news/geary-lsf-responds-to-proposed-google-adwords-ui-changes/

About Geary LSF Group
Geary LSF is an integrated full service online marketing group that delivers more results per campaign by uniquely optimizing the digital customer engagement path. It provides advertisers with comprehensive services all under one roof: from Strategy to Development, Media Planning to Placement, SEO, SEM, Analytics, Social, Local and Mobile media services. Headquartered in San Francisco, California, the 240-people strong Geary LSF Group has offices on two continents and manages campaigns for more than 450 brands worldwide including Club Med, Target, WD-40, Bumble Bee Foods, MobiTV, Covad Communications (now Megapath), Aramark and several others. For more information, please visit http://www.gearylsf.com. For New Business Inquiries: sales(at)gearylsf(dot)com

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Katie Colleton
Geary LSF
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