New York, NY (PRWEB) February 14, 2013
VINDICO, the leading ad management platform for video, today announced the Media Rating Council (MRC) has formally continued the company’s MRC accreditation, which was initially granted in June 2010. The VINDICO accreditation includes its video ad impression metric as well as other tracking events associated with the ad (i.e. ad start, quartile completion, and ad completion). In addition, for the first time, VINDICO has been accredited for its companion and stand-alone display advertising impression measurement. Through this MRC accreditation, VINDICO continues to service the buy-side and expand its scope of commitment to building trust in online video advertising. The accreditation will continue to benefit the global brands that work with VINDICO, as well as institute a benchmark for success in the industry.
Continuation of VINDICO’s accreditation indicates its video advertising platform is compliant with the MRC’s Minimum Standards for Media Rating Research and the applicable Interactive Advertising Bureau measurement guidelines. The MRC accreditation process requires companies to undergo rigorous third-party audits to verify compliance with industry standards. The MRC accreditation process was initially established to ensure audience measurement research is valid, reliable and effective. MRC members include leading media and technology companies.
“VINDICO has proven itself to be a leader in online video advertising through its efforts to make this space as easy and trusted as any other measured media,” said George W. Ivie, CEO and Executive Director of the Media Rating Council. “This most recent continuation of its MRC accreditation status demonstrates its ongoing success in these efforts.”
“VINDICO has been a long-time advocate of setting and maintaining industry standards around measurement and compliance. As the online video industry continues to grow and evolve, now more than ever, standardization is not just important, it’s mission critical,” said Matt Timothy, president of VINDICO. “With our digital video MRC accreditation continued, and our display impressions now also MRC-accredited, we are proud to be recognized as trusted leaders in the industry.”
The company provides video advertising management solutions to over 200 brands through their leading agency groups such as GroupM, Havas, IPG, Publicis and Omnicom. The VINDICO solution reduces complexity for advertisers by providing an efficient and reliable way to serve video ads across multiple publishers and networks.
VINDICO is the first ad management platform dedicated exclusively to video and sits at the center of the digital video ad eco-system, delivering more than one-third of all digital video ads. VINDICO’s video ad management platform gives brands and agencies a single solution to serve, track and measure all of their digital video ad activity. Since 2006, VINDICO has been the gold standard in digital video platforms and works with top media agencies and their clients. Through continued technology innovation, VINDICO also helps companies increase engagement with interactive video ad units for their customers which boost the results of their investments. For more information, please visit http://www.vindicogroup.com and follow us on Twitter at @vindico_group.
The MRC is a non-profit Industry association established in 1964 composed of leading television, radio, print and internet companies, as well as advertisers, advertising agencies and trade associations whose goal is to ensure measurement services that are valid, reliable and effective. Measurement services desiring MRC accreditation are required to disclose to their customers all methodological aspects of their service; comply with the MRC Minimum Standards for Media Rating Research; and submit to MRC-designed audits to authenticate and illuminate their procedures. In addition, the MRC membership actively pursues research issues they consider priorities in an effort to improve the quality of research in the marketplace. Currently approximately 80 research products are audited by the MRC. Additional information about MRC can be found at http://www.mediaratingcouncil.org.