Leading Online Retailer Continues Romancing the Stone with Sparkle for Wedding Season

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“With the busy bridal season arriving, we know that discerning brides are looking for fun, stylish apparel to wear before or after the big day. Being comfortable doesn’t have to be boring!” -- Jennifer Smith, CEO, JustJen.com

Los Angeles, CA (PRWEB) February 14, 2013

With over 260,000 couples getting engaged on Valentine’s Day, popular custom rhinestone apparel retailer Just Jen is busy preparing for the upcoming bridal season and has just announced its bridal apparel line for 2013.

While Vera Wang might be the name synonymous with glamorous wedding gowns, JustJen.com is taking on another niche in the ever-expanding bridal market with its spin on fun, customized bridal apparel normally seen during bachelorette and pre-wedding parties.

Featuring t-shirts, hoodies, and sweatpants, JustJen.com will feature two new collections:

•     Royal Bride Collection: These formal designs feature scrolls and lettering made out of rhinestones. The bride will truly feel like royalty! Designs will be offered for bride, bridesmaids, maid of honor, and mother of the bride.
•     Pink Hearts Bridal Collection: These designs are a first for Just Jen, combining printing and rhinestone embellishment. They will feature printed hearts, accented with rhinestones, and can be personalized with names and initials.

Prices ranges for t-shirts are $18-$28, hoodies $40-$54, and sweatpants are $28-$38.

“With the busy bridal season arriving, we know that discerning brides are looking for fun, stylish apparel to wear before or after the big day. Being comfortable doesn’t have to be boring!” said Jennifer Smith, founder and CEO of JustJen.com.

Renowned for their dazzling designs, the L.A. based line offers a full selection of bridal wear for every member of the bridal party. Understanding the personal need for expression, JustJen.com quickly rose to popularity shortly after launching in 2004. Their merchandise has been seen on the likes of celebrities such as Bethenny Frankel and Jada Pinkett Smith, and has been featured on national shows such as the “Today” show and “The View.” For more information, visit http://www.JustJen.com.

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