Toledo, OH (PRWEB) February 14, 2013
Pay It Forward, a charitable clothing company, is using its line of inspirational t-shirts to educate the next generation of donors and is raising money for some much needed causes in the meantime. Traditional fundraising efforts focus on events to attract new donors, PIFs approach is to connect potential donors to a charity by first identifying what its customers are passionate about. This approach allows PIF to tap into the customer passions and avoids them having to convince would-be donors that one cause is better than another.
Pay It Forward was founded with a desire to create a fundraising avenue that would have a deeper impact on positive world change. The company donates 25% of every sale to one of 12 charities that it has partnered with for 2013. All of the charities represent different causes, and customers are required to select their favorite non-profit before checking out. Part of what makes PIF’s charity partners so unique is that they all rank among most financially responsible organization in their category, in terms of how much of their donations actually impact the cause.
Partnering with non-profits that are financially responsible is an essential part of PIF’s mission. The company’s founder explains, “We partner with the most frugal charities so that the money that we raise makes a bigger impact compared to alternative charities that represent a similar cause.” The company then encourages their customers to continue supporting their favorite charity through social media.
But wait, wouldn’t donors be better off donating directly to their favorite charity as opposed to buying a shirt that donates 25% to the cause? Oddly enough, PIF thinks so. PIF uses it line of tees to attract new donors that would not normally associate with the company otherwise. In other words, the shirts are a way to get new advocates connected to a charity. In fact, the company puts links on every charity page for customers to make direct donations to their favorite cause.
“Our mission is to impact positive change for the world’s most desperate causes, not to sell X number of shirts. It would be counterintuitive for us to expect customer to only donate to their favorite cause by purchasing our product. However, our line does offer a chance for customers to incorporate philanthropy into their everyday buying decisions at a price that is comparative to alternative quality shirts that you would find at your local mall. Ultimately our goal is to teach our customers to be conscious of how their donations are being used. In our case they know that 25% of every sale goes to supporting their favorite non-profit.” , states PIFs Chief Change Agent, Matthew Moses. For the non-profits this is like having a fundraiser without the cost, time, and resources that would typically be associated with finding new donors.
Customers can learn more about PIF Apparel by visiting the company’s website, Facebook page, blog, or through Twitter. The shirts typically sell for $23 and are available in a full size run for both men and women.