The women’s apparel industry, including new online retailers, is currently focused on the youth consumer while overlooking a slightly older consumer with more disposable income and less time to shop, especially at traditional retail stores.
Mount Kisco, NY (PRWEB) February 18, 2013
ZeeBee Threads, an online women’s clothing retailer, has debuted the company’s new website designed to provide busy women with a selection of contemporary basics that fit their active lifestyle, while saving dramatic amounts of both time and money.
Created by working mom, Jessica Morris, ZeeBee Threads is for women who have outgrown and have been overlooked by the women's apparel industry selling the newest, seasonal designer trends to a younger generation, and don't have the time to spend hours digging through racks, but want to upgrade their wardrobe at a fabulous value.
ZeeBee Threads was founded for one reason, and one reason only – to provide busy women with direct access to stylish, updated, casual basics while at a significant savings over other brands and mall stores. ZeeBee Threads is an online-only retailer with no physical stores, which allows the company to drastically reduce their operating overhead and pass those savings on to their customers.
Jessica Morris of ZeeBee Threads says, “ZeeBee Threads has created a product and service model to participate in the $41 billion online apparel market which is projected to grow to $73 billion by 2016. Currently, only 9% of women’s apparel sales are made online, but that is projected to more than double to 20% by 2016 – making it the fastest growing category on the Internet.”
The most interesting thing about ZeeBee Threads is the company’s target audience – women with busy lives who have outgrown the fashions and high-price tags of mall stores and specialty retailers, and little time to shop for themselves.
Jessica goes on to say, “The women’s apparel industry, including new online retailers, is currently focused on the youth consumer while overlooking a slightly older consumer with more disposable income and less time to shop, especially at traditional retail stores.”
ZeeBee Threads fills that gap, offering updated, versatile casual basics with plenty of style for everyday wear, designed for everyday women. Styles include tee shirts, tanks tops, hoodies, sweatshirts, pants, bags and scarves. Collections include Active, Vintage, Eco-friendly and Plus sizes.
However, the company offers more than just a stunning selection of stylish clothing at affordable prices. ZeeBee Threads offers free shipping on orders of $50 or more (and all lines are priced at under $50, giving consumers the ability to buy more for their money). Orders over $100 receive a free tote, and for a limited time, ZeeBee Threads is offering 15% off first-time orders.
To learn more about ZeeBee Threads or to browse their selection of updated, casual, stylish basics for women, visit http://www.ZeeBeeThreads.com.
About ZeeBee Threads: ZeeBee Threads was the result of the drive, dedication and vision of a working mother, Jessica Morris, who wanted to upgrade her wardrobe, but not at the expense of her family's budget, or at the expense of her already precious time. The idea for ZeeBee Threads came about late one night when Jessica got up from the stack of bills on her night table and walked into her closet to pick out her clothes for the next day.
All she saw was an array of the ordinary. Her wardrobe needed some serious pepping up. And so did she. She glanced at the stack of bills on her night table and realized she simply didn’t have the time, money, or energy to make it possible. She also knew she wasn’t alone. Although they were reluctant to talk about it, many of her friends and co-workers were in the same spot. They all were looking for fashionable casual clothes that spiced up their lives a bit.
And ZeeBee Threads was born.