Many brands are missing out on opportunities to engage their customers when and where it matters – when they’re on location.
Chicago, IL (PRWEB) February 14, 2013
Businesses are increasingly using location-based technology to engage with customers and prospective customers in real time. To that end, Evzdrop is hosting a new webinar, “Taking Control of the Online Review Process,” on Wednesday, Feb. 20, at 10 am CST.
Geared toward consumer brands and brick-and-mortar retailers, the 30-minute webinar will focus on the use of real-time engagement to increase sales, improve customer retention and gain control over the review process. It will be followed by a brief Q&A session led by Evzdrop CEO David Rush.
Who should attend?
- Agencies and consumer brand representatives interested in the latest trends around real-time consumer engagement
- Restaurants, hotels and other hospitality vendors exposed to online reviews
- Brand marketers interested in incorporating location-based technology into their social CRM strategy
The proliferation of user-generated online reviews has been challenging for businesses and brands to address because of a lack of user validation and the inconsistent filtering process used by review sites.
“For many businesses, navigating online reviews is like walking a tightrope,” said Rush. “At the same time, reviews have traditionally been focused on recent interactions between businesses and consumers. Many brands are missing out on opportunities to engage their customers when and where it matters – when they’re on location.”
Anyone interested is encouraged to RSVP for the webinar to reserve a spot. Space is limited.
For more information about Evzdrop’s social CRM solution, visit the Evzdrop website.
Evzdrop is a Chicago-based tech startup and location-based interest network that allows people to stay connected to what’s happening at places in real time. The free mobile app and Web platform allow users to “eavesdrop” to get an inside look at any place they’re interested in through the people who are present and posting about what’s going on at any given moment. Businesses can take advantage of Evzdrop’s custom campaigns and analytics dashboard to impact in-store experience, engagement and overall customer satisfaction. Evzdrop has seen more than 8,000 downloads and Drops from more than 3,600 unique places around the world since its September 2012 launch. For more information, visit http://www.evzdrop.com.