Beachbody and P90X Fitness Guru Tony Horton Launch Video Humorously Illuminating Shakeology and Superfoods

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Ultra-Premium Nutritional Meal Replacement Shake Reduces Grocery Bill, Combining World’s Most Effective Superfoods to Create the “Healthiest Meal of the Day”

Health-and-fitness innovators Beachbody® teamed up with creator of P90X® and P90X2®, Tony Horton, to create a humorous video highlighting its “Healthiest Meal of the Day.” Illuminating the incredible value proposition Shakeology® offers, the short clip compares the product’s value with the much more cost-intensive process of purchasing Shakeology’s wealth of natural and organic nutritional ingredients individually. Launching today on Beachbody’s YouTube Channel, this two-minute vignette highlights the significant health benefits and price value of their popular, ultra-premium weight-loss shake.

Utilizing fitness icon Horton as an energetic, know-it-all supermarket cashier meets health and nutrition expert, the light-hearted video features him “checking out” an unassuming, health-conscious shopper. As he unloads the contents of the woman’s shopping cart, which includes several superfoods found in Shakeology, Horton emphasizes in comical detail the specific benefits the ingredients have on the human body. The short vignette concludes with Horton offering the “all-in-one” discount to the customer as he pulls out a bag of Shakeology and explains that all of the costly superfoods she was ready to purchase are available in one bag at a significantly lower price.    

“I dabbled in stand-up comedy many moons ago, so it was fun to rekindle the silliness and create a comedic video with real-life value for people looking to change their lives through a product like Shakeology,” said Tony Horton, Trainer and Creator of Beachbody’s 10-Minute Trainer®, P90X and P90X2. “Proper nutrition should be accessible to all, not just those who travel the world or can afford expensive superfoods at the grocery store. Shakeology does away with excuses, putting all the powerful nutrients you need in one affordable package.”

While potent, nutrient-rich ingredients like Camu-Camu, Reishi, Schisandra, Goji Berry and Lo Han Guo offer many benefits, they are also costly. Shakeology offers a solution that is challenging and very expensive to replicate. Providing the widest array of nutrients from around the world in a nutrient-dense, low-calorie formula, Shakeology is available in Chocolate, Vegan Chocolate, Greenberry and Vegan Tropical Strawberry flavors. To create this effective daily supplement shake, Beachbody scoured the world for the most effective ingredients, creating the perfect combination of enzymes, prebiotics, antioxidants and countless rare, nutrient dense ingredients.

To view Tony Horton’s Shakeology video on the Beachbody YouTube Channel, click here and for more information on Beachbody’s weight-loss shake, visit http://www.Shakeology.com.

About Beachbody®, LLC
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody, LLC, operates Beachbody.com and TeamBeachbody.com. The Santa Monica, California-based company is the creator of the nation's most popular fitness and weight loss solutions including P90X®, Insanity®, Brazil Butt Lift®, Slim in 6®, Turbo Jam®, Hip Hop Abs®, and Power 90® among many others. Beachbody® programs combine challenging DVD-based workouts with easy-to-follow diet guidelines, nutritional supplements (including its breakthrough health shake called Shakeology®, AKA “The Healthiest Meal of the Day”), and an unparalleled customer service and peer-support system. In fact, Beachbody has expanded this support system through TeamBeachbody.com , which includes a network of thousands of independent "Coach" distributors as well as a dynamic online support and fitness community. The company's expansion into the beauty category includes brands Timeless Secret® and Derm Exclusive®. The corporate mission is to help people achieve their goals and enjoy healthy, fulfilling lives.

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Mike Whitmark
Beachbody Media Bureau
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