Analytical CRM can be seen as the conduit to improving an organisation’s customer relationship management culture.
Sundridge, Kent (PRWEB UK) 18 February 2013
Collier Pickard Limited, an independent CRM consultancy firm, launches another entry in its ongoing series of educational CRM eBooks - The Analytical CRM eBook. In conjunction with existing titles The CRM Pocket Book and The Operational CRM eBook, The Analytical CRM eBook is designed to identify and explain key concepts surrounding the field of Customer Relationship Management.
The Analytical CRM eBook focuses on how organisations should look to uncover hidden information within their CRM systems through effective reporting and data analysis, allowing them to improve the ROI on areas such as marketing spend. Through its use of Analytical CRM, one Collier Pickard client has achieved a 493% return on investment on their marketing spend.
Analytical CRM can be seen as the conduit to improving an organisation’s customer relationship management culture and the effectiveness of the staff within it who deal directly with customers. Analytical CRM provides the insight into what works and what doesn’t within your Operational CRM, informing improvements in your CRM best practice as it does so.
The Analytical CRM eBook is the third release in the CRM eBooks series from independent CRM consultancy Collier Pickard. The eBook series is backed up by weekly CRM Whiteboard videos which further define key terms within the world of Customer Relationship Management and weekly best practice advice and news published through the CRM Insights blog.
About Collier Pickard
Collier Pickard is an independent CRM consultancy specialising in offering the best CRM and BI solutions for the mid-market environment and for divisions of global corporations. Collier Pickard approaches all of its engagements seeing its clients as partners. On this basis they select the most appropriate technology to deliver a single, coherent platform on which to manage change smoothly and positively.
With over 20 years experience in customer relationship management, Collier Pickard has accumulated a vast amount of experience and knowledge about the field, from identifying and promoting CRM best practice to isolating and overcoming the challenges often associated with implementing CRM.