SEO.org.uk Respond to Statistics Detailing the Impact of Mobile on Search

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Smartphones used more widely by the public and are affecting the way people search.

SEO.org.uk

‘the possibilities of mobile are endless

Published by Econsultancy, an in-depth study into the effect of mobile and its use for search has found that 62 percent of the UK now own smartphones, a figure that is set to rise to 75 percent by the end of 2013. The study also looked at how people use smartphones, in particularly, the way they search on them. Managing Director of Google for UK and Ireland Dan Cobley added that statistics indicate that more people would own smartphones than desktop computers by the end of the year, with current users checking their smartphones up to 150 times a day.

With such a large percentage and huge opportunity to reach so many customers more and more businesses are looking to fully utilise mobile search. The statistics speak for themselves – over £5 billion was spent on e commerce sites over the Christmas period of which £920m was on mobile and tablets.

SEO.org.uk understands the importance of mobile search, as a well established search engine optimisation company and pay per click agency, it is constantly adapting its approach to stay on top of consumer demands and Google algorithms. Managing Director, Ben Austin explained, ‘the possibilities of mobile are endless with such large amounts of people owning one and using it numerous times throughout the day. The launch of mobile has completely changed search.’

SEO.org.uk continues to follow Google related news.    

SEO.org.uk was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design

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Ben Austin
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