Freya Takes Its Deco Campaign To Blogging Event At London Fashion Week

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Freya lingerie has announced that they are taking part in an exclusive blogger event at this year’s London Fashion Week. Freya will promote their 365 Days of Deco campaign – based around their best-selling Deco shape wear collection – at an event which represents the pick of UK fashion and beauty bloggers.

Freya Lingerie at London Fashion Week 2013

The London Fashion Week bloggers will also be able to see an exclusive preview of Freya’s brand new Deco collections, as well as other Spring/Summer 2013 Freya lingerie and swimwear ranges.

Freya, who provide fashionable and perfectly fitting lingerie, swimwear and sports bras, will be at London Fashion Week on Saturday 16th February. They will present an exclusive Style Wall as part of their 365 Days of Deco campaign, which celebrates the wide range of fashion options available to women in Freya’s supportive, seamless shape wear bras.

Freya have been asking fans on social media to submit photos of themselves in different fashion looks that could be supported by Deco. To continue this theme at London Fashion Week, Freya will invite fashion’s key blogging set to have their photo taken against their Style Wall and show off the outfits they love the most.

These photos could then be selected to appear on the online Deco Style Wall, displayed at http://www.freyadeco365.com. The subjects of Freya’s favourite photos could also win the chance to appear in a Freya press advert. In addition, there is a range of other prizes, including the chance to win a Deco set, the entire Deco collection or a £1,000 shopping spree with a stylist.

The London Fashion Week bloggers will also be able to see an exclusive preview of Freya’s brand new Deco collections, as well as other Spring/Summer 2013 Freya lingerie and swimwear ranges. What’s more, attendees will be able to indulge and relax with treats from organisers Hand Picked Media – who aim offer visitors a little time out from the hectic London Fashion Week schedule.

Ann-Marie Manley, from Freya lingerie said, “Freya is driven by fashion, creating market stand-out with its on-trend and edgy designs, so we are incredibly excited to be heading to London Fashion Week. With so many key industry bloggers expected to attend – we can’t wait to showcase all of our new SS13 collections and, more excitingly, to create some buzz with our Style Wall for our 365 Days of Deco campaign.”

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com

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Holly Henstock
Freya Lingerie
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