FPgirl Showcases “Generation Z” Simple2Swag Designs as New York Fashion Week Wraps

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Top three designs selected by FPgirl Community and stellar panel of media judges from over 300 submitted

FPgirl (http://www.FPgirl.com), the leading girl-driven fashion and style destination, today announced the winners from its first ever Simple2Swag fashion design contest. Over 300 sketches were created by FPgirls using the classic “Alex” dress as a backdrop to create designs that shimmer, shine and showcase their swag and passion for fashion. The three top designers will have their designs productized and available for purchase on FPgirl, making them perhaps the youngest commercial designers in the history of e-commerce.

As New York Fashion Week comes to a close, FPgirl takes its turn on the catwalk to provide a peek into a future generation of fashion designers. The three winning designs are on-trend and display true artistry and inventiveness; a combination that promises a bright future for the fashion industry. The Top Three Designs are:

  •     Owl on a Branch by Riley
  •     Spring Vine by Terra
  •     Peacock by Jessica

The winning designs can be seen on the FPgirl Design Contest section of the Style Mag.

“I am constantly amazed by the creativity and eye for design our girl designers possess,” said Sarah McIlroy, founder and CEO of FashionPlaytes.com. “The Simple2Swag design contest showcased how our young designers are taking control of their own style and delivering designs with a flair for fashion that would make any designer at New York Fashion Week proud. The three winners showed incredible talent and depth to their designs, and we can’t wait to showcase them as part of FPgirl’s product line.”

Due to the overwhelming quality of Simple2Swag submissions and the keen fashion sense of so many of the young designers, FPgirl has also chosen two honorable mention designs:

  •     Union Jack by Vanessa
  •     Cat Dress by Camila

“It's inspiring to see kids showing off their talents and demonstrating a keen eye for fashion,” said Ashley Lutz, retail reporter at Business Insider. “Finding the top five was a real challenge as there were so many interesting designs to choose from the FPgirls, some of which had themes we saw on the runways during New York Fashion Week.”

The FPgirl apparel team is bringing the top three creations to life in the form of one-of-a-kind couture dresses for the winners to show off as part of their everyday style. All five dresses will have “inspired-by” dresses productized and available for one-click purchase on FPgirl.com. Dresses will be available at the FPgirl Design Studio.

The designs were voted on by the FPgirl community, with the top 25 reviewed by our guest judging panel of leading mom and retail media including: Ashley Lutz, retail reporter at Business Insider; Liz Gumbinner, Editor-in-Chief at Cool Mom Picks; Ebony Smith, designer at Tween Girls Style Magazine; and Jessie Marr, Chief Blogger at MomVantage.

About FashionPlaytes:
FashionPlaytes is building a game-changing experience for the apparel world – the first ecommerce experience specifically for the next generation consumer, the digital girl. Redefining the “e” in ecommerce with its engagement-driven commerce model, FashionPlaytes fuses content, commerce and community to create a girl-driven fashion & style destination. FashionPlaytes is funded by a number of top-tier investors, including Fairhaven Capital, New Atlantic Ventures, Launch Capital and Golden Seeds.


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Amber Kenney

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