Online Marketing Firm fishbat Offers Social Media Advice to the Vatican

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After Pope Benedict XVI’s announcement of his resignation from the papal seat, Vatican officials said they will continue to utilize social media to engage religious followers. Online marketing firm fishbat offers the Vatican advice regarding the next Pope’s social media campaign.

On February 16, 2013, after the announcement of Pope Benedict XVI’s resignation from the papal seat, Vatican officials decided that the next pope will continue to utilize social media for follower engagement. fishbat, Inc., an online marketing firm, offers to give social media advice to the next holy candidate to improve upon his holiness’ campaign.

According to an article in Forbes, the next pope “will be handed the fruits of a number of digital initiatives, including a Twitter presence of over 2.5 million followers, and will then have to decide how to move the Vatican forward in the social realm.”

Monsignor Paul Tighe, who leads the Vatican's social media activities, comments in the article on the excitement within the Vatican after the number of Pope Benedict’s followers dramatically increased. Tighe has stated that the future of the pope’s online presence “will be up to this Pope’s successor, who will inherit the account.”

The Vatican currently runs their social media operations without the use of a dedicated social media professional, reports Forbes. According to the article, the Vatican “has room to grow both in terms of followers and in its practices.”

In the article, Tighe is quoted as saying that getting acclimated to social media is akin to “learning a new language,” commenting that “the only way to learn a new language is to make mistakes, get corrected and gain fluency in time.”

“I think that’s part of our challenge,” Tighe said. “Institutions, be they governmental or church are often risk averse. We don’t like making mistakes in public. And yet, if you are to speak the language, you are not going to learn it until you try speaking it. One of the things important for us is trying different things, working with different things and, through receptivity and feedback, learning to make it better.”

“We believe that the Vatican has created a whole new perspective on social media,” comments CEO and fishbat founder Clay Darrohn. “Faith is not a bike or prom dress to sell – so how do you treat it on a social media platform? Social media was always meant to be a tool for people to engage and interact with one another from any part of the world. Perhaps the Vatican’s presence on social media platforms can remind us of what is most important to us through a simple tweet.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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