Online Marketing Firm, fishbat, Stresses Importance of Infographics in Social Media Marketing

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Responding to the proliferation of infographics across various social media platforms, digital marketing agency fishbat, Inc. issues a statement about the advantages of using infographics as marketing tools.

On February 17, online marketing firm, fishbat, Inc., issues a statement about the benefits of using infographics for digital marketing, especially within the world of social media.

According to the article published by Brainz, the idea of using graphics packed with information became popular only a few years ago. In the age of visual media, bloggers and marketers are constantly creating infograpics to drive traffic to their websites.

“Infographics are highly shareable,” said Justin Maas, vice president of client relations for fishbat, Inc. “They’re like pop-up books for marketers. With social media sites like Pinterest and Tumblr rising in popularity, it’s a good idea for marketers to be sharing infographics. It allows people to absorb important information in an easy way and that spikes sharing rates.”

The article said the purpose of creating infographics is to share a “large, detailed selection of data within a relatively quick timeframe.” For instance, users can scan the graphics for numbers and useful facts to make necessary connections. Infographics can also be adapted to fit any topic, the article said.

However, the article said that infographics should be creative. Dull graphics aren’t going to be shared as much as graphics that display facts in a creative way. “The key here is exclusivity where you are offering something, which can’t be found elsewhere,” the article said.

“There’s so much information out there that it’s important to design an infographic that cuts through unnecessary data and gives readers exactly what they need,” Maas said. “While there are many websites that can help you build your own, sometimes it’s best to let an online marketing firm design one for you. We know how to put statistics and other info in charts or visual graphs that allow readers to understand what you want them to without getting them confused. It's important that your information be easily digestible at a glance – otherwise you're seriously hurting its potential shareability.”

fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.


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