The 1 GB or above monthly Mobile Data allowance now accounts for over half of Smartphone Post Pay contracts
(PRWEB) February 14, 2013
The Key Smartphone Mobile Data Pricing Trends in Europe report gives detailed information of MNO Pre Pay & Post Pay services and average Post Pay bundled pricing in each country for 2010, 2011 and 2012 and highlights the main trends that will take place into 2013.
The 1 GB or above monthly Mobile Data allowance now accounts for over half of Smartphone Post Pay contracts offered in 10 European markets from the TCL survey.
New Mobile Data allowances with the Smartphone are being used as a core bundled product in Europe, with monthly Smartphone Mobile Data allowances increasing over time as more integrated tariffs are introduced.
TCL (Tariff Consultancy Ltd) in the new report Key Smartphone Mobile Data Pricing Trends in Europe has identified a rapid increase in Mobile Data allowances which has become the standard offering. The 1 GB or above monthly Mobile Data allowance now accounts for over half of Smartphone Post Pay contracts offered in 10 European markets from the TCL survey.
From research based on TCL's unique telecoms price tracker database there have been 3 distinct phases identified in the development of Mobile Data bundles with Smartphones which include:
Phase 1 – In 2010 the MNO started to offer Mobile Data as typically as a Bolt On to the Smartphone, with a relatively low Mobile Data allowance offered;
Phase 2 – Into 2011 the MNO introduced a range of Premium Smartphone packages which include Mobile Data, SMS and call minutes at a relatively high price point;
Phase 3 – Into 2012 there has been the introduction of many more Smartphone packages with many price points as an integrated tariff offering with a reduction of average pricing.
Countries covered include: France, Germany, Ireland, Italy, Netherlands, Portugal, Spain, Sweden, Switzerland and the UK).
For more information please visit http://www.researchandmarkets.com/research/cxlw2l/key_smartphone
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