Life science suppliers must adapt to a changing environment. Our data is telling a story about how differently young scientists think about ads.
Arlington, VA (PRWEB) February 15, 2013
Life science suppliers are challenged to deploy resources appropriately between print and online advertising campaigns. Additionally, creating ad content that calls a scientist to action can prove challenging as advertising channels have become more varied, nuanced and numerous. Longstanding practices can no longer be counted on; suppliers must adapt their strategies to accommodate the ways that scientists are now looking at (and thinking about) ads.
Best Practices for Advertising to Life Scientists: Online and in Print provides guidance to suppliers who want to develop print and online advertising strategies that capture a researcher’s attention and inspire him or her to take the next step. This report reveals scientists’ preferences for a variety of advertising platforms, content and formats. Supplier companies will use this report to make decisions on ad placement, usage of Google ads, most widely-read online and print publications and which devices scientists are using to view online content. (Click here for a more complete description of the report.)
“Life science suppliers must adapt to a changing environment. Our data is telling a story about how differently young scientists think about ads,” states Robin Rothrock, Ph.D., Director of Publications. Dr. Rothrock adds: “We are finding indicators that scientists are more receptive to advertising than they used to be, but they are also more particular about how it’s delivered.”
To learn more about Best Practices for Advertising to Life Scientists: Online and in Print (13-001), a complimentary Executive Summary is available at:
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BioInformatics LLC is the premier research and advisory firm serving the life science industry. By leveraging our professional social network of more than 72,000 life scientists, we have supported more than 500 companies and provided insights that lead to better business decisions. Our assignments include assessing the size and attractiveness of markets, optimizing product configurations and pricing, validating corporate acquisitions, measuring customer loyalty, and evaluating brand strength and positioning.