New Tech and Publishing Company, Mibblio, Launches Interactive Musical Storybook App For Kids

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Innovative app allows children to read, sing, learn and play music all at the same time.

Today, music and publishing company Mibblio announced the launch of its first musical storybook app for iPad. With an intuitive design that is built for kids but enjoyed by all, the imaginative app is the first interactive musical-storybook of its kind.    

Parents and children are invited to select a “mibblet”—an illustrated story-song—from the Mibblio library while playing along and creating music to accompany the story. Mibblets are written, illustrated, sung and performed by accomplished artists such as Grammy-nominated mandolinist Andy Statman and Grammy-winning drummer Marty Beller. Targeted to children ages 3-8, each beautifully designed mibblet is a lively, interactive experience that allows kids to read a charmingly illustrated story, listen to a catchy song, and jam along on a variety of instruments, all at once!

Mibblio offers a mix of classic songs such as “On Top of Spaghetti” and “The Wheels on the Bus” alongside new, instant classics like “Monkey Jamboree!” Mibblio also offers more narrative stories like The Mashed Potato Monster Gang that appeal to slightly older kids. By showing children the components of each song, instrument by instrument, Mibblio helps children understand the layers of developing music. Parents can watch and listen as children discover new instrument combinations and learn the basics of creating a song, while simultaneously improving reading skills.

"Mibblio is a fun and engaging way for children to explore music in a personalized and meaningful way,” said Sammy Rubin, Co-Founder & Creative Director of Mibblio. “Mibblets frame the musical elements and give what might ordinarily be abstract concepts a fun and familiar context. It's exactly what I would have wanted when I was young."

Mibblio is available for free in the Apple App Store and comes with one mibblet. Additional mibblets which are constantly being added to the Mibblio library are available for purchase within the app for $2.99. For more information please visit http://www.mibblio.com.

About Mibblio:

Mibblio was founded in 2012 by cousins Sammy Rubin and David Leiberman. As a composer and music producer, Sammy wanted to create a new type of musical story experience for kids that combined illustrated stories with the music-making elements that he used on a daily basis. David left the world of consulting to design and teach innovative curricula to high school students and joined Sammy on his venture to create a fun, musically enriching and educational new technology. David’s background in education as well as his passion for music made for the perfect partnership and thus Mibblio was born. Be sure to like Mibblio on Facebook and follow on Twitter for the latest updates.

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Lisa Kurtz
Child's Play Communications
(212) 488-2060 19
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