SEO Positive Publishes Advice on Optimising Twitter for Digital Marketing

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Leading online promotion company, SEO Positive, have published advice on how Twitter can be used for effective social media marketing.

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Competwition is a great way of attracting followers and interacting with consumers.

New statistics released by Twitter and Compete have revealed the habits of mobile twitter users interaction with brands. It reveals that Twitter users that primarily access via mobile devices are 96% more likely to follow eleven or more brands, while the average Twitter user follows five or more.

Twitter’s mobile users were also 58% more likely to recall seeing an ad, and 63% more likely to click on links. They were also 78% more likely to retweet and 85% more likely to favourite tweets.

In light of the figures, SEO Positive has advised ways for businesses to use twitter to get the best social media marketing and visibility from their campaign:

  •     Establish a good mix of conversation about news and trending topics as well as humour when appropriate, along with business promotion. This will ensure more successful engagement with customers.
  •     Invest in a good management tool for Twitter such as Tweetdeck, this enables easy monitoring of Twitter such as following discussions and viewing profiles. There is also the option to set up customised themed feeds to follow.
  •     Competwition is a great way of attracting followers and interacting with consumers. It’s a quick and easy way of setting up offers and promotions and monitoring surges in followers. It also has a random winner generator for fairness and management of the competition.
  •     Stat sites such as Twitter Counter allow brands to keep track of their twitter statistics and gain an idea of their progress.

SEO Positive was established in 2007 in Chelmsford, Essex with the aim of bringing effective yet affordable online marketing services to companies from all industries and backgrounds. The company offers a huge range of services including search engine optimisation, Pay Per Click account management, social media marketing and website design.

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Ben Austin
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