Loyalty Expo Announces New Sessions

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Top brands join an impressive speaker lineup.

Loyalty Expo

“Any individual who wants to significantly enhance their loyalty programs and processes, and drive behavior that is advantageous to their brand should attend." -Mark Johnson, CEO, Loyalty 360

New sessions have been announced for the highly anticipated 6th Annual Loyalty Expo, presented by Loyalty 360 – The Loyalty Marketer’s Association. The event is scheduled for March 20-22, 2013, at the Renaissance Orlando at SeaWorld in Orlando, Florida.

Some of the latest additions to a blockbuster list of informative sessions and speakers include recognized brand leaders such as: SAP, Nu Skin, and Macy’s.

Loyalty Expo also revealed this week, a line up of thought provoking industry executives speaking as part of a panel discussion including: Lillian Murphy, Vice President, Customer Retention & Loyalty, Orbitz Worldwide; Greg Brown, Vice President, Loyalty, Promotion & Relationship Marketing, Choice Hotels International; Jim Thompson, VP CRM, Loyalty, & Digital, American Eagle Outfitters; Nandan Mer, Group Executive, Global Loyalty, MasterCard Worldwide; and Mark Johnson, CEO, Loyalty 360.

Johnson will lead this expert panel during a general session,“Loyalty Expert Discussion: Delivering Amazing Customer Experiences” scheduled for 11:30 a.m. on Thursday, March 21. Participants will share their favorite customer experiences, explore best practices of those companies who continually deliver exceptional experiences, and offer simple solutions to transform negative scenarios into positive results.

“The strategic and tactical insight that will be shared by this group of thought leaders in the loyalty and customer centricity space is invaluable,” shared Johnson. “Any individual who wants to significantly enhance their loyalty programs and processes, and drive behavior that is advantageous to their brand should attend.”

Also announced, a session from Dunkin’ Donuts and Plink, “Dunkin’ Donuts Reporting from the Trenches.” Attendees will hear from Marianne Balfour, Loyalty Manager, Dunkin' Donuts, and Peter Vogel, co-founder and CEO, Plink, as they discuss their respective approaches to loyalty, recent wins, lessons learned, and a case study detailing a recent initiative involving Dunkin’ Donuts.

This expansive and exclusive loyalty event, geared toward building successful and lasting customer relationships, includes three jam-packed days of networking, interactive sessions and workshops led by several of today’s elite marketing minds. Attendees will meet with their peers to discuss pressing marketing challenges, opportunities and solutions.

Leading brands expected to attend the 6th annual Loyalty Expo include: Kellogg Company; Bath & Body Works; Time Warner Cable; The Home Depot; PRO Sports Club; U.S. Airways; Carlson Rezidor Hotels; Chick-fil-A; Progressive Insurance; Sylvan Learning; Siemens; Macy’s; Miami Dolphins; Preferred Hotel Group; Parker Hannifin; First Citizens Bank; Target; Bucca di Beppo; Allergan; and Shell Lubricants.

“The 2013 Loyalty Expo is shaping up to be our strongest, most thought-provoking event yet,” stated Erin Raese, COO, Loyalty 360. “We have an amazing group of industry executives sharing their experiences first hand.”

To register for the upcoming Loyalty Expo, or to receive information and agenda details, please visit: http://loyaltyexpo.com/

About Loyalty Expo
Loyalty Expo is a true Voice of the Customer-driven, best practices-focused customer loyalty and rewards conference. As an attendee, you’ll have the unique opportunity to network with hundreds of your fellow marketers and hear how they are reaching their customer relationship-building goals. Market leaders will be sharing their experiences and insights on customer retention strategies and trends. Attendees will leave Loyalty Expo with a comprehensive understanding of new research, technologies, and solutions to assist their companies on the customer loyalty journey.

About Loyalty 360
Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. Loyalty360.org

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Erin Raese
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