(PRWEB UK) 14 February 2013
President Barack Obama inspires more people to learn English than any other celebrity, according to a new language study.
Research by Kaplan International Colleges, a leading provider of English language courses, revealed that more than half of English learners were inspired to study the language in order to understand someone famous and Obama was deemed the most popular person.
Kaplan discovered in a global survey of 1,213 English learners that 52% improved their language skills to comprehend a celebrity and 22% of this number did so just to understand what President Obama had to say.
Ekaterina Haskins, PhD Associate Professor of Rhetoric Rensselaer Polytechnic Institute, said: “One of the most accomplished orators of his generation, Barack Obama proves that artfully composed and well delivered speech can be a powerful tool of political leadership and social change.
“What makes him a genuinely inspiring speaker, however, is his ability to recruit his audience members to become agents of change. He achieves this not by pandering to his listeners’ entrenched political and social values but by visualizing what we, the people, might become if we set aside our prejudices and agree to work together toward “a more perfect union.”
Obama’s appeal to English learners everywhere is so great that he managed to beat off competition from international pop stars such as Rihanna (10%), Katy Perry (8%), Eminem (7%) and Beyonce (7%).
Richard Greene, Communication Strategist and Public Speaking Coach, said: "President Obama is, indeed, a wonderful example of the power of words. It took only 16 minutes of hearing him speak at the 2004 Democratic National Convention for America to want him to be their leader.
“If those learning English were to model the communication skills of Barack Obama, they, too, would be well on their way to tremendous success in whatever they choose to do!”
About Kaplan International Colleges
Kaplan International Colleges is part of Kaplan, Inc., an international education services provider offering higher education, professional training, and test preparation. Kaplan is a subsidiary of The Washington Post Company (NYSE:WPO). http://www.kaplaninternational.com
About Ekaterina Haskins
Ekaterina Haskins is the author of Logos and Power in Isocrates and Aristotle. Her research on classical and contemporary rhetoric has been published in the Quarterly Journal of Speech, Rhetoric Society Quarterly, Philosophy and Rhetoric, History and Memory, Space and Culture, Journal of Communication Inquiry, and the American Communication Journal, as well as in a number of edited collections. http://www.cm.rpi.edu/pl/people-590/?objectID=526
About Richard Greene
Richard Greene is considered one of the leading communication coaches in the world. Richard has conducted over 100 international lecture tours, leading workshops for The United Nations, The World Health Organization and The U.S. Chamber of Commerce among others. Richard’s DVD: "The 5 Communication Skills that Swept Obama to The Presidency" focuses on The President’s masterful speaking skills. http://www.thefivesecretsofcommunication.com/