Formetco installs Control Center software on existing Digital Billboard display over the Buckhead Theatre

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They have had great success in implementing their Control Center software on other manufacturers' displays.

Formetco was our obvious choice. They were able to come in and retrofit their software to the existing sign quickly, cost-effectively and with great ease of transition

Formetco announced the completion of a project that installed a new controller system on another manufacturer’s Digital Billboard display, over the Buckhead Theatre in Atlanta, GA. Formetco’s digital display Control Center software is compatible with multiple manufacturer digital billboard displays and they have had great success when implementing their Control Center software on the various manufacturers’ displays. Formetco’s Control Center software provides advertisers with unlimited scheduling flexibility, dynamic real time data capabilities, and extensive proof-of-performance reports for the LED displays.

“Formetco’s software is very easy to use, and, because it’s internet-based, I can deal with after-hours emergencies immediately, without having to drive an hour to access the terminal in my office,” says Helly Bowman, vice president of Mahalo Marketing, Inc., the company that manages the billboard. “Formetco was our obvious choice. They were able to come in and retrofit their software to the existing sign quickly, cost-effectively and with great ease of transition.”

Formetco’s comprehensive Control Center software is able to make updates directly to the digital billboard within a matter of minutes. The Content Manager module is capable of uploading multiple files at once and has the ability to not only store, but also organize all of the creative files into searchable fields. The Schedule Manager module is capable of selecting specific dates and times for the creative files to be displayed. The Real Time Data Module is capable of uploading live data feeds, such as headline news, live scores for sporting events, up to the minute weather reports, twitter and emergency alerts. The POP (Proof of Performance) module is capable of providing customers an audit record with the number of impressions that each creative file displayed each day.

"We have upgraded numerous digital displays from other manufacturers to our Control Center software and the results have been excellent. Mahalo Marketing specifically needed to utilize our Control Center’s POP reports to send weekly verification records to one of their major advertisers. Our unlimited scheduling options also allow Mahalo Marketing the flexibility to update their creative files every time a new show or event is booked at the Buckhead Theatre venue. Since the digital display Control Center software is user friendly, Mahalo Marketing is able to schedule multiple ads that rotate in order to showcase every special event and to create buzz in the marketplace,” says Todd Heller, General Manager at Formetco.

Founded in 1969, Formetco has grown to become the world's largest full-service supplier to the Out-of-Home industry, with headquarters in Duluth, Georgia and a digital research and development facility in Minnesota. Formetco manufactures the highest resolution digital billboard in the industry.

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Jock Gibb
Formetco
800-367-6382
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