San Jose, CA (PRWEB) February 14, 2013
Larry Kim, Founder and CTO of the search marketing software company WordStream, will be participating in a live discussion at this years’ Search Marketing Expo West (SMX West). The conference takes place in San Jose, California, from March 11-13, 2013.
Larry Kim will be speaking in the “Forget What You Know About PPC – Best Practices Debate.” Speakers will discuss the value of Quality Score, Google’s new “Enhanced” campaigns, the ethos behind narrowly targeted landing pages, and more.
Larry Kim will also be serving as Q&A moderator for two other discussions: “Ready, Aim, Fire…Then Retarget” which deliberates the advantages of remarketing, and “Mobile Ads: From Click-To-Call & Beyond,” covering the ever-growing mobile ad space and what constitutes a strong mobile search campaign.
The Search Marketing Expo West continues the tradition of SMX’s high-quality SEM conferences. The Search Marketing Expo team created the world’s first major search marketing conference and expo in 1999, and has overseen over 50 search marketing events since the group’s inception.
Attendees will deeply broaden their knowledge base with their choice of 50 sessions to attend, covering topics such as search engine optimization (SEO), paid search advertising (PPC), social media marketing, local and mobile search, landing page optimization, and more.
SMX West conference participants will also have the chance to gain valuable connections with search marketing industry leaders across the country. Well-seasoned experts and SEM greenhorns alike will learn something new at SMX West.
WordStream develops search marketing software, provides managed PPC advertising services, and shares online marketing advice through an award-winning blog. Founded in 2007, WordStream evolved from being a keyword software tool developer to a destination for paid search marketing expertise. WordStream's easy-to-use software allows for more effective paid and organic search campaigns by providing the 20-Minute PPC Work Week, a customized workflow that guides small businesses and agency marketers through steps that can greatly improve their AdWords campaigns.
VP Acquisition & Experience Design