Oliver Wight Americas Announces Availability of the White Paper Demand Planning: Where Does it Fit in the Organization? by Ronald K. Ireland

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This white paper, part of the Oliver Wight series of informative guides on industry best practices, examines which functional area within an organization should have responsibility and accountability for the Demand Plan to ensure the company’s supply chain is optimized for efficiency and cost-effectiveness.

Ronald Ireland, Demand Planning

New White Paper

“Having an accurate Demand Plan is critical for efficient and cost-effective supply chain processes as well as excellent customer service." - Ronald Ireland, Principal, Oliver Wight Americas, Inc.

This White Paper delves into the evolution and different organizational points of view of demand planning. While many companies permit demand planning to reside on the supply side, Ireland argues that it is the sales organization that is most closely tied to the demands of its customers and, therefore, is the most effective owner of the Demand Plan.

“The cost of an inaccurate Demand Plan is often higher amounts of inventory, higher logistics costs, higher manufacturing costs, and missed shipments,” said Ireland, a principal with Oliver Wight Americas. “Having an accurate Demand Plan is critical for efficient and cost-effective supply chain processes as well as excellent customer service.”

Please view this new white paper.

About the Author
Ronald K. Ireland, a principal with Oliver Wight Americas, is a globally-recognized visionary to many of today’s value chain best practices organizations. He has over 25 years of business process and technology experience with leading companies with a primary focus in Demand and Supply Chain processes for retail, manufacturing, high technology, and aerospace. He has experience specific to the area of strategic consulting at the executive level. Ron’s business experience includes manufacturing, retail planning and distribution, marketing, and consulting. His manufacturing experience at Martin Marietta included achieving six Class A implementations.

About Oliver Wight Americas Inc.
Oliver Wight Americas’ principals have been both thought leaders and hands-on practitioners for over 40 years. As a global business management consulting and education firm, the company specializes in helping organizations work smarter, faster, and better than their competitors. Our principals are seasoned professionals who have real-world manufacturing experience. They are able to transfer this knowledge to the people at all levels of an organization, providing tools to help organizations internalize that knowledge and achieve a competitive advantage in the marketplace. The largest worldwide consultancy of its type, Oliver Wight has offices throughout Europe, North and South America, and the Asia/Pacific Region.

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