Vienna, VA (PRWEB) February 15, 2013
The Institute for Excellence in Sales & Business Development (IES&BD) is pleased to announce that sales prospecting guru Steve Richard will present “9 Things You Don’t Know About Prospecting (from Cold Calling or Marketing Leads)” on February 22, at 730am at the USA Today/Gannett Building in McLean, VA. The IES&BD regularly sponsors programs for selling professionals in the Mid-Atlantic region. It is recognized as a center for sales operational excellence and best practices.
At the program, Richard will share his in-depth research on prospecting and creating new sales opportunities. Richard promises that selling professionals will leave the program with 9 new tactics to implement that will help them land more new business and cross-sell into buying centers at existing accounts.
“Steve Richard is a guru when it comes to sales prospecting, especially during challenging times,” said Fred Diamond, Founder of the IES&BD and president of DIAMOND Strategic Marketing. “He will deliver a highly engaging and interactive session that will inspire anyone who needs to sell for a living to increase their prospecting activities the moment the workshop ends.”
Hector Velez, Vice President of Business Development for staffing and recruiting firm HireStrategy, and a sponsor of the IES&BD since its inception, said he is looking forward to the workshop. “I look forward to a high energy session that will offer real-world strategies for getting through to difficult to reach prospects.”
Steve Richard is Co-Founder of Vorsight, the Sales Training Provider of the Year three years in a row, according to the American Association of Inside Sales Professionals. Steve has been featured in The Harvard Business Review, The Washington Business Journal, The Washington Post, CNN/Money, and is a CNBC guest contributor.
The program will start with networking at 730am and continue until 1030am. Pre-registration is $79; tickets are available at the door for $95. The program is open to anyone who sells for a living in the Washington DC region. Registration is available here.
About the Institute for Excellence in Sales & Business Development
The Institute for Excellence in Sales & Business Development (IES&BD) is a center of actionable best practices, insights, tools, thought leadership, and recognition in the Mid-Atlantic region. It was created to develop excellence in sales and business development professionals and to help organizations maximize their selling efforts. The annual IES&BD Sales Excellence Awards recognize companies and organizations for excellence in sales training; sales innovation; sales management; customer partnering; and strategic alliances. The IES&BD Lifetime Achievement Award has become one of the most coveted prizes for sales professionals. Learn more about the IES&BD at http://www.i4esbd.com or by calling 888.443.9943.